Lehman shares (25.400, 1.15, 4.74%) deepen the football eco-industrial chain, relying on the high-tech LED stadium advertising electronic display and related services covering the Chinese football stadium, increasing the development of commercial rights in the football field and improving the marketing of sports resources. Revenue, while deeply considering the extension of the development strategy, so that sports and high-tech LEDs are mutually fed, both of which achieve high-speed development of nourishment. The sports industry will usher in rapid growth during the economic transition period. The sports sector, as the relevant consumer sector focused on the strategy in 2016, is also an important direction for the business transformation of related listed companies. Since its inception, Lehman has been committed to the development of midstream technology in the LED industry, and has gradually expanded to the downstream of LEDs, blossoming in the field of display and lighting, and achieving “flowering outside the wallâ€: 90% of its products are exported to North America. European region. In recent years, Lehman shares closely followed the changes in national sports policies, actively responding to changes in policy environment and strengthening core competitive advantages through industrial chain layout, business model innovation and capital operation. In accordance with the company's strategy, Lehman shares continue to consolidate LED's main business and consolidate and expand its leading position in the LED industry. At the same time, it has extensively laid out football business, increased the development and marketing of business rights in the field of football, and improved the football eco-industrial chain. And fully utilize the power of the capital market, focus on the development needs of LED and sports business, actively carry out resource integration of the industry chain, and promote the rapid development of the company. In 2015, Li Mantie, founder, chairman and president of Lehman Co., made a number of layouts in the sports industry. In the year, Lehman became the official sponsor of the Super League Football League from 2011 to 2016 and the strategic partner of the Chinese Football Association from 2011 to 2016. It is also the official sponsor of the Chinese Football League Club and has become the Chinese Football Super League and Chinese Football. Class A business operator. At the same time, it provides LED advertising and business services for top-level events such as the FA Cup, China Team and International Champions Cup. On January 25, 2016, Lehman Co., Ltd. announced that it was named Portugal Professional Football League and Chinese players. In fact, the relationship between Lehman shares and sports can be traced back to 2011. In 2011, two major events occurred in Lehman shares. The first one is well known, Shenzhen Lehman Optoelectronics Technology Co., Ltd., as an excellent benchmarking enterprise in China's LED optoelectronic industry, officially listed on the GEM of the Shenzhen Stock Exchange, becoming the first listed LED company in Shenzhen. In fact, in 2011, Le Man, chairman of Lehman Co., did a big deal, but it was a risky component at the time – a strategic partnership with the Chinese Football Association. As a result, Lehman shares became one of the earliest listed companies in China to participate in the football industry. In the past five years, after years of investment and management, Lehman has finally succeeded in realizing the cross-border of high-tech and sports, and officially developed in the high-tech LED industry and the dual main business of the sports industry. Long-line layout sports On June 17, 2011, Lehman issued an announcement stating that it has signed a cooperation agreement with Zhongchao for five and a half years. Among them, the LED full-color display on the 14 Super League clubs will be provided by Lehman shares. As a replacement resource, Lehman shares will receive corresponding advertising time and rights. As a result, Lehman shares have become the strategic partner of the Chinese Football Association and the official partner of the Super League Football League. Some experts say that this is a "beauty difference", and even people from all walks of life have questioned that the Super League will "sell" itself, Lehman shares or earn hundreds of millions of dollars. More people are pouring cold water: Don't touch the Chinese football, you can't tell the difference. Regardless of the voices of the outside world, Lehman shares invested 60 million yuan in high-tech LED display equipment equivalent to foreign major events for the Chinese Super League. Recalling the move of the year, Li Mantie believed that this was a business opportunity. In foreign countries, the sports consumer market has matured, and the football industry has developed tremendous commercial value. Many large-scale LED displays have been used in sports events, including the five major leagues in Europe. In contrast, the Chinese football market has enormous potential for tapping. Li Mantie realized that Lehman's products can make a big difference in the sports field. At present, China's GDP in sports accounts for only 0.6%, but developed countries have reached 2.3%. As the world's second largest economy with per capita GDP of more than 7,000 US dollars, China has gradually entered a well-off society. This market potential is huge. of. At the same time, the existing national policy has also given great attention and support to Chinese football. Joining before the market matures is a long line of Lehman shares. Therefore, LED large-screen display products suitable for the football field have become a major weapon for Li Mantie to lead the company into sports and achieve cross-border. When there was no slight return on investment in early 2011, Li Mantie was under tremendous pressure, but he remained firmly optimistic about the prospects for the next few years. The development of reality gave Li Mantie the best return. In the fourth year, Lehman shares turned around in the sports field. The original "progressive" move became the "bottom" of today's highly praised success. In 2015, Lehman shares optimized and integrated LED business, maintained the stable development of LED business, and increased the development and marketing of sports resources. The sports business revenue increased significantly. The company achieved a total of 33.417 million yuan in sports business operation income in the first three quarters. The year-on-year growth was 93.75%, and the economic benefits gradually appeared. As of September 30, 2015, the company's net profit attributable to ordinary shareholders of listed companies in the first three quarters was 2,894,850 yuan, an increase of 15.19% over the same period of the previous year. Multi-role evolution In March 2015, Shenzhen Renren Football Club, initiated and invested by Li Mantie, registered in Shenzhen and became the second professional football club in Shenzhen's super-innovative city. Lehman shares take advantage of the brand, capital and management of listed companies to cope with the development of Shenzhen's cultural industry. On July 13, 2015, Lehman Co., Ltd. established the Lehman Kaixing Sports Culture Fund. The fund was jointly invested by Lehman, Li Mantie and Beijing Lehman Kaixing Investment Management Co., with a total investment of 500 million yuan. In the future, Lehman Kaixing Sports Culture Fund will focus on investing in sports culture, sports technology, Internet and other investment projects in line with Lehman's share development strategy, while taking into account investment opportunities in other areas. The establishment of a sports fund, on behalf of Lehman shares has made another long-term layout in the field of sports. On October 28, 2015, another important milestone in the history of Lehman's sports industry: the completion of the Lehman Stadium and its inauguration ceremony marked the official launch of the football stadium. This course has a semi-public nature. It is located in Zhongkai High-tech Zone, Huizhou, Guangdong. It is built according to the standard size of 105 meters × 68 meters of FIFA 11 people. It is equipped with national standard PE monofilament reinforced artificial turf. The light is equipped with a stadium advertising display of the same standard as the Chinese Football Super League. As an LED technology service provider, Lehman shares can give full play to its advantages. With the deepening of the distribution of Lehman shares in the sports field, in order to comply with the development of the mobile Internet, the "12th person" mobile customer application APP was officially released. The mobile client has information, social and other functions, and will expand its functions of e-commerce, lottery and games in the future. Lehman shares intends to build the "12th person" APP into a leading football fan service platform and information platform in China. The social platform, tool platform and interactive platform have become the data rear of the overall coordinated development of the sports industry, and seize the traffic portal. In order to be transformed into a domestic sports event operator and operate sports business resources efficiently, Li Mantie has locked his eyes on the international sports marketing company Swiss Infront. On July 30, 2015, Li Mantie participated in the equity investment of Swiss Infront Sports Media Group, the world's second largest sports marketing company, through a holding company established in Hong Kong and other investors. Now, Lehman has successfully served the top football events in more than 600 games in China each year, including hardware services, software services, broadcast services and on-site services. And with excellent quality and excellent service, it has won high recognition from the Chinese Football Association, Super League and various clubs. Now, through innovative business models, Lehman shares actively participate in the business development and operation of the football league, and promote the level of Chinese football competition and business level. At present, Lehman shares have completed the upgrade from product suppliers to product service providers to resource operators. For Lehman shares, the most important thing now is to carry out its commercial value development and transformation in the football industry chain. "This is the role of Lehman shares in the football industry chain, and it must be something that Lehman shares must do in the process of the Chinese football market going to glory." Li Mantie said. The role of Li Mantie is no longer the original product service provider, but the resource operator after completing the triple jump. Therefore, in order to better extend the industry and brand to the football industry chain and related sports industry chain, Lehman shares gradually began to take advantage of the advantages of listed companies, adopting capital operation, investment and mergers and acquisitions, and relying on the Internet to open a diversified layout. . Sports + LED collaborative development Compared with other companies that started to catch up with the wind, Lehman shares its deep cooperation and professional operation with Chinese football for the first five years, accumulating into a first-mover advantage, paving the way for its cross-border characteristics. Now also It has naturally come to the vent. The development of Lehman shares to this day is inseparable from Li Mantie’s key strategic decisions. First of all, he insisted on the development of LED technology as the core. At present, through independent innovation, Lehman shares the latest international packaging technology, and has a total of 198 scientific and technological patents, including 67 invention patents, 90 utility model patents, 41 appearance patents and 290 million yuan of investment, covering a large industry of 50046 square meters. Manufacturing base. As the first listed LED company in Shenzhen, Lehman shares have a solid foundation in the packaging field, and actively complement the downstream of the industrial chain. At present, it has developed a relatively complete industrial chain in the middle and lower reaches of the LED industry. For example, in the middle of the LED packaging industry, there are LED application industries such as display and lighting in the downstream. The products mainly cover three major fields of high-end LED display, LED lighting and LED packaging devices. Lehman is committed to providing customers with high quality products, services and solutions, and has created many classic projects: Shenzhen Stock Exchange New Building Securities LED Display Project, China Football Super League LED Stadium Display, Moscow, Russia S50 3880 Pingmi's display project, Guangzhou Metro LED lighting renovation demonstration project, LED lighting renovation project of the Great Hall of the People, Shenzhen Daya Bay Nuclear Power Station magnetic cold streetlight project, 60th anniversary National Day Tiananmen Square super large display designated LED domestic packaging brand.
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