Skyworth TV sales fell sharply

In June 2013, Skyworth TV's domestic sales decreased by 17% year-on-year. At Skyworth's 2012 financial year performance announcement, Skyworth Group Chief Executive Yang Dongwen explained that policy withdrawal will bring fluctuations and impact to the domestic TV market, but I believe this The fluctuations and impacts are short-term and it is expected that China's color TV market will return to normal levels in less than two months. For the optimistic estimate of color TV companies, the market still has to wait and see in the second half of the year.

IT Internet companies infiltrate the field of smart TV traditional TV companies may be pressured this year, many IT Internet companies announced to join the field of smart TV, before the PC industry big brother Lenovo, the existing music as, millet, love Yiqi closely followed, it is Under the background of the age of smart TV content, many IT Internet companies saw the soil breath that suited their own cross-border flowering results.

Compared with IT internet companies with absolute content advantages, traditional TV companies such as Skyworth appear to be passive. Traditional TV companies with advantages in the hardware industry platform have slow progress in smart TV content services. The built-in video APP applications are also based on music and love. The majority of Internet content service providers, such as Yuqi and Youku, are involved. The content providers have directly stepped into the smart TV terminal market from color TV companies and have thrown off traditional TV companies such as Skyworth from the content.

The era of hardware competition has gradually faded away. The advantages of the traditional color TV industry will fade away from the era of CRT to the era of LCD and LED. Domestic TV companies such as Skyworth have been lagging behind Japanese and South Korean companies in core technologies such as screens until smart TV products come out. The content aspect is still a major problem that needs to be properly solved in the traditional color TV industry, and it is difficult for this situation to immediately rely on color TV enterprises to have a rapid breakthrough.

Core technologies and content services are limited in both directions. The advantages of traditional TV companies such as Skyworth in the industry chain are gradually receding. In previous interviews with relevant media, Yang Dongwen stated that from the perspective of distribution of sales revenue, Skyworth is still a company with color TV as the core industry, and color TV sales accounted for 79.8% of the entire group, of which mainland China accounted for 73.3% of TV sales, while overseas accounted for 6.5. %.