May Domestic Notebook Market Analysis

In May 2013, the number of products sold in the Chinese notebook computer market reached 3,352 models, an increase of 180 models compared to the previous month. The number of Ultrabook products was 393, an increase of 27 models from the previous month. With respect to product features, with the promotion of Windows 8, notebook computers equipped with touch screens have continued unabated, and their market share has reached 12.9% this month, up 0.8% from the previous month. The brand's focus on the list, the top brand Lenovo's advantage is still obvious, the market is paying close attention to the share of nearly 30%, Asus and Hewlett-Packard ranked second and third in the list.

Report points:

• Brand focus: Lenovo led the brand watch with 29.0% market share, and the leading edge further expanded; Asus, Hewlett-Packard and Dell were ranked separately; Acer surpassed Shenzhou in the fifth place.

• Product Focus: Lenovo has five products on the list, including the Lenovo Y400N-ISE with 2.7% of the focus of attention, becoming the most popular laptop; ASUS VivoBook S400EI3317CA (4GB/500GB/SSD) ranked single seat.

• Analysis of the price segment: The product of 3000-4999 yuan is still the main force of the consumer market, and it has accumulated nearly 50% of market share. A total of 3352 products were on sale this month, an increase of 180 over the previous month.

• Product feature structure: In terms of CPU, Intel Core i5 3 Series products occupy nearly 50% of the market's attention; 14 inches still dominate the mainstream, and touch notebook popularity has increased; core graphics products continue to rise.

First, the brand attention pattern

• Lenovo’s brand awareness chart on the top of the ZDC statistics shows that in May 2013, Lenovo’s attention ratio of 29.0% was the highest in the Chinese laptop market and it became the most popular notebook brand. Asustek ranked second, paying attention to a ratio of 13.4%, 15.6% from the top of the list. Hewlett-Packard, Dell, Acer and Shenzhou were ranked separately. The top ten brands accounted for 94.2% of the market's attention.

• Acer surpassed Shenzhou in the fifth place. Compared with the previous month, the overall brand pattern of the Chinese notebook computer market this month was relatively stable. The rankings of the top ten in the list were exchanged between Acer and Shenzhou. Acer’s share of market concern this month rose by 0.9 percentage points from the previous month, surpassing Shenzhou’s ranking fifth.

In the top spot, Lenovo's attention ratio increased by 0.9 percentage points from the previous month to 29.0%, and the proportion of attention behind Asustek dropped slightly from the previous month. The gap between the two increased from 14.1% to 15.6% this month. In addition, the share of HP and Dell market share in the third and fourth rankings of the rankings also declined slightly.

Second, product attention to the pattern

(1) Product Popular Models • Lenovo Y400N-ISE Most Attention Product Focus On the leaderboard, Lenovo’s Y400N-ISE won the top spot with a 2.7% interest rate and became the most concerned notebook computer product with a quote of 6500. yuan. The third-ranked ASUS VivoBook S400EI3317CA (4GB/500GB/SSD) rose to second place this month, with a price of 5,000 yuan. Lenovo Yoga13-IFI (Yueyueyin) ranked third, the product price is 6580 yuan.

• Lenovo’s five products entered the top ten. From the perspective of the brand sources of the products on the list, Lenovo has five products on the list and has become the brand with the largest number of products on the list; the other five products belong to five different brands, namely Asus, Shenzhou, HP, Acer and Toshiba.

• Intel Core i5 3 Series CPU products are more from the specific parameters of the product, in the list of ten products, the CPU model for the Intel Core i5 3 generation series of products up to six, occupy the number of advantages, followed by Intel Core i7 3 generations of products, there are three products on the list, and a product of the CPU is an ultra-low voltage processor for the Intel Clover Trail Atom Z2760.

(II) Product price segment • 3000-4999 yuan High Product Concern In May 2013, in the Chinese notebook computer market, the product of 3000-4999 yuan is still the main force of the consumer market, accumulatively occupying nearly 50% of market share. Among them, the price ratio of the product in the price range of 4000-4999 yuan is 24.7%, and the product concerned in the price range of 3000-3999 yuan is 23.7%.

• The maximum ZDC statistics for commercially available products in the price range of RMB 3000-3,999 showed that in May 2013, a total of 3,352 products were sold in the Chinese notebook computer market, an increase of 180 over the previous month. Among them, the number of products in the price range of 3000-3999 yuan is relatively large, reaching 784 models; followed by the price segment of 4000-4999 yuan, the number of products is 745 models; the number of commercially available products in other price segments does not exceed 400 models.

(III) Structure of Product Features 1. Product Type • Ultra-polarity Concern Increased by 0.2%

In the laptop market in May 2013, the number of Ultrabook products was 393, an increase of 27 over the 366 models of the previous month. The market share of ultrabooks this month was 22.9%, a slight increase of 0.2% from the previous month.

2. Processor series • Intel Core i5 3rd generation series is concerned. From the point of view of the processor used in the product, Intel has an absolute advantage, and the market focus has reached 95.3%. Among them, the Intel Core i5 3 generation series is the most favored by consumers, accumulatively occupying a 45.5% market share, the Intel Core i7 3 generation series and the Intel Core i3 3 generation series are concerned with 19.5% and 11.6% respectively.

3, hard disk capacity • Solid-state hard drive accumulates 29.0% of the attention. Solid-state drives have the advantages of low power consumption, good stability, fast operation speed, and are currently favored by more and more users. In the laptop market in May 2013, the proportion of laptops with SSDs was 29.0%. However, the price of SSDs is still relatively high, and ordinary mechanical hard drives still have a market. ZDC statistics show that the hard disk capacity with the highest degree of concern is 500GB, the percentage of attention is 43.3%, which is 2.2% higher than that of the previous month, and the proportion of the products with 1TB hard disk capacity is 11.6%.

4. Graphics Types • Core Card Product Concern Continues to Rise This month's notebook market, with discrete graphics products, accounted for more than 40% of the market's attention, the proportion of attention was 42.5%, but fell slightly from the previous month 0.4 Percentage. The percentage of products with dual graphics cards was 29.1%, a decrease of 0.7% from the previous month. The core graphics products continue to maintain a rising trend, and the focus of attention rose by 0.7 percentage points from the previous month to 25.0%.

5. Screen description • 14-inch product focus on share declining From the perspective of the product's screen size, 14-inch products are still the mainstream of the market, but its market share has continued to decline recently, at 56.2%, down 2.3% from the previous month. In the second place is a 15.6-inch product with a focus on 19.6%, a slight increase from the previous month. The proportion of products concerned with other size screens does not exceed 10%.

• The increase in touch-based attention With the release of the Windows 8 system, touch-enabled notebooks have begun to gain popularity among many users. This month's Chinese laptop market, the proportion of products with touch screens was 12.9%, up 0.8% from the previous month.