According to the "Fortune" website, the times are changing for the traditional game console game business. Although the main players are Sony, Microsoft and Nintendo, the ecosystem has been greatly expanded. According to market research firm Newzoo, mobile game sales this year will reach 36.9 billion US dollars (about 257.3 billion yuan), accounting for 37% of the 99.6 billion US dollars (about 691.9 billion yuan) game market, game console game sales For 29 billion US dollars (about RMB 2014 billion), accounting for 29%, mobile games for the first time exceeded the game console game. In 2016, the game console game business increased by 4.5% compared with 2015, but the mobile game business increased by more than 30%. Driven by leisure and free games, the PC gaming business is also growing, reaching $31.9 billion this year (about 221.6 billion yuan). Driven by PlayStaTIon VR and Microsoft's virtual reality project, the console game business will be boosted this year (and in the not too distant future). Similarly, Google Daydream View will boost mobile games, Oculus Rift, htc vive, and Microsoft platform makers from ASUS, Dell, Hewlett-Packard, Acer and Lenovo will boost PC gaming. How will the game industry develop in 2017? This article will explain the plans of the three major game giants and how they can adapt to the ever-changing global game market. Sony Since the release of PlayStaTIon 4 in 2014, Sony has dominated the game console market. Wedbush Securities analyst Michael Pachter estimates that Sony has sold more than 49 million PlayStaTIon 4s worldwide so far, possibly reaching 58 million by the end of 2016. The 49 million PlayStaTIon 4 sales include approximately 2.5 million PlayStation 4 Pros - priced at $400 (approximately RMB 2,779) and support ultra-high definition (4K) resolution for higher processing power. Sony also redesigned the PlayStation 4, which costs $300 (about RMB 2,084), making it look slimmer. As we move towards 2017, Sony is paying more attention to virtual reality. The $400 PlayStation VR headset supports all current PlayStation 4 models, and Sony plans to have 50 virtual reality games on sale at Christmas, including 20 games released with PlayStation VR. Shawn Layden, chairman of Sony Interactive Entertainment's global studio, said that several of the games released with PlayStation VR were developed by the company. Other games have virtual reality-enhanced levels and patterns, such as Warner Bros. interactive entertainment "Batman: Arkham VR" and Electronic Arts' "Star Wars Frontline Grand Theft 1: X-Wing VR Mission (Star Wars Battlefront Rogue One: X-Wing VR Mission). In short, Sony is marketing its virtual reality technology as a new platform. Pachter expects Sony to sell 2 million PlayStation VR heads this year. Microsoft Microsoft is currently the second largest game console vendor. Pachter predicts that Xbox One will reach 24 million units worldwide by the end of this year. Like Sony, Microsoft also offers upgraded models to gamers who like 4K resolution. Microsoft recently launched the Xbox One S, which starts at $300, and integrates an ultra-high-definition Blu-ray player to support 4K gaming. Microsoft still sells the first generation of Xbox One, starting at $250 (about RMB 1,737). "Fortune" said that Microsoft will not provide players with new products with major upgrades until next year. Project Scorpio, announced at the E3 Video Game Show in June, is an upgraded version of Xbox One that is more powerful and supports 4K resolution and virtual reality. Phil Spencer, head of Microsoft's Xbox business, said the company is not currently developing its own brand of virtual reality. This is technically true, but don't think that Microsoft will not be involved in the virtual reality space. It later announced that Acer, Hewlett-Packard, Lenovo, Asus and Dell will make a $300 display for the Windows 10 platform. These headers are released in the first quarter of next year and seem to be suitable for use with Project Scorpio and PCs. Microsoft also confirmed that Project Scorpio will be backward compatible with Xbox 360 and Xbox One games, allowing players to continue playing the games they originally purchased. Dave McCarthy, head of the Xbox business, said Microsoft will stick to its "playing without boundaries" philosophy, which means it will not leave consumers in the upgrade cycle. This game console strategy replicates the strategy of the mobile game industry, with faster and faster upgrade cycles, and players are accustomed to upgrading their smartphones every 2 years or in less time. The traditional game console mode - a system that does not upgrade in 10 years or longer, is out of date. Nintendo Nintendo has been the third largest game console vendor. After the GameCube was left out of the game, with less than 22 million units sold worldwide, many game industry observers gave up on Nintendo. Nintendo launched the Wii in 2006, which opened the curtain of the action control game era, with sales reaching 101 million units. Pachter estimates that Nintendo's current generation of game consoles will have a global sales of just 14 million units by the end of this year – a figure that may underestimate the impact of the extremely popular NES Classic Edition. Nintendo has recently discontinued the current generation of consoles and is preparing to transition to the next-generation game console platform called Switch. Switch is a hybrid device that allows players to play Nintendo games while at home and out. It can also be recharged when connected to a large-screen TV, and is suitable for multiplayer games in both environments. The Switch is expected to be released in March next year at a price of $250. Pachter expects Nintendo to sell 5 million switches next year, but Nintendo will not disclose the release date, simultaneous release of games and prices until next month. It is not clear whether Switch will support 4K resolution as competitors. game. "Fortune" said that Nintendo's US president Reggie Fils-Aimé said, "Nintendo is known for its own, so Microsoft and Sony have little impact on Nintendo. We usually analyze which designs are reasonable. And what is unreasonable, we did this when we developed the Wii U. We continue to believe that the second screen innovation is a concept with real value. Nintendo has also entered the field of mobile games. In cooperation with Japanese mobile game publisher DeNA, Nintendo released the first Miitomo of the first five applications; the second application (the first mobile game) "Super Mario Parkour", on December 15th for $9.99 (about RMB 69) price on the App Store. This game was developed by Miyamoto. Nintendo has achieved success in the field of mobile games by launching Pokemon Go in July in collaboration with Niantic and The Pokemon Company. This augmented reality game has more than 500 million downloads on iOS and Android platforms, bringing in more than $600 million (about $4.2 billion) in revenue. It would not be surprising if Nintendo continued to work with Niantic.
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