Tech.sina Apple's electronic products, such as iphone, ipad, iMac, etc., are mostly called "i", but they only have smart watches, Apple named it "Apple Watch". Why doesn't Apple continue its usual name style? | Swatch afraid of trademark confusion, filed suit against Apple Ablogtowatch.com The original "iWatch" name made a Swiss watch company unhappy. According to the BBC, the British Broadcasting Corporation, the Intellectual Property Office of the United Kingdom passed the appeal material submitted by the Swiss watchmaker Swatch this week after the April hearing. Apple will not be able to Register the "iWatch" trademark. Swatch watch originated in Switzerland, has the power of youth in the world famous watches. The "S" in the name "Swatch" not only represents its origin in Switzerland, but also contains the meaning of the "second-watch" or second watch. Prior to the launch of the Apple Smart Watch, the company believed that Apple's "iwatch" and Its own brand "iSwatch" and "Swatch" are too similar. They are not paying attention. Consumers who are not familiar with the brand may confuse the two brands. Therefore, the company filed a suit in the UK in March 2014 and approached the trademark offices of all countries that had registered iWatch, requesting that Apple could not use "iwatch" as its trademark. | "IWatch" was the first to register a number of companies Redmondpie.com Apple not only has to deal with Swatch's lawsuit, but also faces the trouble that other companies also want to register for "iWatch." In September 2012, OMG Electronics pre-registered "iWatch" as a trademark and tried to raise funds on the Indiegogo crowdfunding website (targeting $100,000 and eventually raising only $1,434). But even if the product fails, the company does not sell the iWatch trademark. In June 2007, a company called MZ Berger & Co in New York, USA, also applied for the registration of the "iWatch" trademark, but it was successfully blocked by the Swiss watch brand Swatch on the grounds that it was prone to confusion and affected Swatch products. In the European Union, Probendi has enjoyed the "iWatch" trademark rights since 2008. The company stated on the official website that all unauthorized use of the "iWatch" name will result in legal proceedings. After many considerations, Apple eventually decided to use Apple Watch as its trademark in most regions. In 2015, Apple introduced the first Apple Watch. On September 7, 2016, Apple Watch Series 2 was launched. However, in Japan, Mexico, Turkey and other countries, Apple Watch still named "iWatch". Touch Screen,Outdoor Touch Screen,Capactive-Touch,Multiple Points Touch Shenzhen Risingstar Outdoor High Light LCD Co., Ltd , https://www.risingstarlcd.com
