This year's Spring Festival, Ali Sports will broadcast the 50th US Football Super Bowl final. The reporter has previously visited the former host of the finals in the United States. The relevant person in charge said that they spent a lot of money on the construction of the intelligent venue, especially It is an upgrade to the WIFI system. Earlier, Le Shijian, CEO of LeTV Sports, said that “the stadium is an important link between sports and individuals, and it will also become an important part of the LeTV sports ecosystem.†Tan Jianxiang believes that the most important links in the sports industry chain are IP (play rights resources), clubs, etc., and most of the events must be held in the venues. Therefore, the construction, renovation and operation of the venues are good, regardless of the lessor. The proceeds of the lessee play a decisive role. In the PPP project database established by the National Development and Reform Commission in 2015, the Shenzhen Universiade Center project was included in the first batch of 13 projects, and it is also the only case of cultural and sports industry projects. Shu Li, the vice president of Shenzhen Jiazhao Industry Culture Group, said that the Universiade successfully used the ROT model. After the stadium upgrade, it will build an international sports base and training center, South China Music Festival, and International Performing Arts Center. Sports need derivative services brought by business to improve user satisfaction, and business needs sports experience and entertainment gathering popularity. In the past, China's large-scale sports stadiums were all invested and operated by the government. The government has a large number of roles including owners, investors, managers, etc., resulting in outdated management systems for some public sports venues, single investment entities, lack of construction funds, and management. Inappropriate, etc., individual even became a burden. The involvement of private capital will cause changes in the management mechanism of public sports venues. Sports venues are the material basis and important support for the development of the sports industry. The importance of the venue to the sports industry is like that of the cinema industry. It will greatly enhance the commercial value of the venue, improve the viewing experience of the fans, and benefit the TV broadcast, advertising sponsorship and the ticket sales of the organizers. At present, a number of listed companies have been involved in this field through hardware upgrades and innovation creation. “Alto Electronics relies on technology and resource advantages to accelerate the transformation in equipment leasing, sports marketing, venue renovation and event operations. The technical advantages of LED display help to enhance the experience of fans and the effectiveness of advertising display. Lehman shares It is a leader in the domestic LED field, and it is expected to form a joint effort with sports resources to create more profits in the future. The company has invested 51% of the leading foreign-shaped LED manufacturer Kang Shuo Zhan Electronics, and the research and development of cans LED screen is expected to be applied in the future. In all major sporting events around the world." It is understood that the VIP bird and Tigers Sports, Jinglin Capital jointly initiated the creation and management of a sports industry investment fund with a total scale of 2 billion yuan - the domain capital. The fund has now invested in smart sports field projects, using Internet technology, software and hardware integration technology, widely set up high-definition cameras in and around the venue to meet the needs of live and post-video editing, allowing ordinary people to enjoy the NBA in ordinary games and activities. , the Champions League level of broadcast services. In the future, the project will be more widely used in domestic small and medium-sized venues and campus events, emulating the US NCAA League, and deepening the commercial value of domestic school sports.
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