Qualcomm 4G low-end market calls MediaTek

Within a short period of one month, Qualcomm’s LTE Summit from Hong Kong to the Mobile Developers Conference in San Francisco and China's first debut of the 64-bit processor in Beijing before the 11th, this series of combos hit the Qualcomm Snapdragon 615. And 410 processor terminals before listing. In the face of China’s antitrust investigation, it is still a time to showcase new products and technologies. Qualcomm from the low-end entry-level 210 chipset to the mid-410, to the high-end 615, to the high-end flagship configuration 810, rolled out a 4G LTE network, but also to adapt to the trend of early low-end mobile phone chip Expand to 64-bit.

Strong entry machine called MediaTek

After the late arrival of the iPhone 6, the war of a group of domestic 4G mobile phones has begun early. MediaTek began to sell 4G chips in May this year and quickly brought in domestic mobile phone terminal manufacturers such as Lenovo, Xiaomi, and ZTE. According to media reports, 4G chip shipments in the fourth quarter will reach 20 million units, and this figure will surely even plagued Qualcomm. .

"The low-end market will surely break out. Although the main force of MediaTek is still 3G, before Qualcomm's 4G chip technology matures, it is also necessary for Qualcomm to lay out in advance," said Wang Yanhui, secretary-general of China Mobile.

Qualcomm’s recent highlight is the Xiaolong 210 processor. Commercial terminals based on this processor and its tablet PC reference design are expected to be available in the first half of 2015.

Xiaolong 210 processor positioning is 4G LTE entry-level products, can support 64-bit, 8 million-pixel camera and fast charging technology, but also supports high-end 4G chip only carrier aggregation technology. For the competitors, the most destructive is that it supports multi-mode multi-frequency RF360 front-end solutions, which makes the low-end chip better fit 4G LTE network. In addition, Wang Yanhui believes that Qualcomm's next-generation 20-nm transceiver is a component component that can compete with MediaTek.

With the release of Xiaolong 210, Qualcomm has already achieved full-line product support for 4G LTE technology. Although for the average consumer, the 4G experience seems to be merely an increase in the speed of mobile Internet access, Dr. Wang Yufei, director of product marketing at Qualcomm, said: "As Qualcomm introduces the features of LTE modems to various levels, the various levels of processors themselves With some improvement in performance, everyone sees that all terminals marked with LTE must have a better integrated user experience than previous generation 3G terminals, including multimedia, etc. This is no doubt.

"If we can spend more than 1,000 pieces to buy a smart machine that supports 4G, then our consumers' enthusiasm for 4G will be even greater." Some netizens leave a message under the Weibo of Beijing Qualcomm Media Appreciation Conference.

Do consumers really need 64 bits?

Recently, Qualcomm demonstrated to the public the Huawei Glory G620S Telecom, Lenovo Vibe Z2, Amagatatouch7, Vivo Y27 and a series of upcoming terminals. Both are equipped with Qualcomm Snapdragon 410 or 615 processors. It is one of the main platforms for high-end LTE mobile phones in the coming year.

For 64-bit Android phones, Qualcomm can be said to be "a rainy day." They said that once Google’s 64-bit version of the operating system was introduced, they could immediately be upgraded at the user level to support 64-bit.

Bao Shanquan, senior director of Qualcomm's product marketing, said: "64-bit means that the entire ecosystem, especially software systems upgrade. Apple, Google, Microsoft and other operating system providers are actively promoting their own operating system to support the 64-bit direction ."

However, for the average consumer, what is the significance of the 64-bit experience on terminals such as mobile phones? "Applications that run on smartphones or tablets do not have much demand for 64-bit, and they may use up more memory, which in turn slows down." Some consumers have raised these concerns.

However, with the development of voice recognition, high resolution display, 3D games, etc., the 32-bit processor's capabilities have also been pushed to the ceiling. Wang Yanhui said that 64-bit user experience, the most obvious may be more smooth multimedia operation. Wang Yanhui said: “Although the current experience of consumers has changed little, 64-bit is a major trend.” 64-bit to 32-bit, eight-core to quad-core, upgrading is the trend, but the most important thing is to do Good application upgrades and other adaptations, "If you do not adapt well, eight-core phones will still be better than quad-core cards."