Domestic brand mobile phone shipments fell by 27.9% year-on-year, under the pressure of mobile phone companies how to reverse the situation

As the market becomes saturated, the days of the mobile phone industry are getting more and more difficult. According to a report released by the China Information and Communication Research Institute under the Ministry of Industry and Information Technology, from January to March 2018, China’s smartphone shipments were 81.37 million units, down 26% year-on-year. .1%. Among them, domestic brand mobile phone shipments were 75.864 million units, down 27.9% year-on-year. Under pressure, how mobile phone companies have reversed the situation has become the main task of the moment.

Domestic brand mobile phone shipments fell by 27.9% year-on-year, under the pressure of mobile phone companies how to reverse the situation

Can't make new tricks, manufacturers are gradually facing elimination

Of course, the decline in mobile phone shipments in the first quarter is not an accident. According to a latest statistical report released by the global analysis department Canalys, the total annual shipments of the Chinese smartphone market in 2017 was 459 million units, down 4% from 2016. After eight consecutive years of growth, this is the first time that China’s total smartphone shipments have declined. On the one hand, because the number of smartphones in China is already quite large, there are fewer and fewer users without smartphones. On the other hand, for those who already have a smartphone, their replacement needs are also declining.

However, it is worth mentioning that while the shipments are falling, the Matthew effect is growing in the mobile phone industry. The latest data shows that in the Chinese smartphone market, the top five vendors have exceeded 80% market share. Small and medium-sized manufacturers will be washed away in the reshuffle of the turn.

First look at the 16-year-old Jin Li. Since the end of last year, Jin Li has been caught in a series of negative rumors, such as huge marketing, executive gambling, equity freeze, debt default, etc., making Jin Li a hot spot in the mobile phone circle. Headline. Not only that, just in the past April, the market reported that the Jinli Dongguan factory began to dismiss employees. Jin Li responded that layoffs are one of the measures to save themselves and hope that the outside world will give them a little more time. It seems that Jin Li is indeed advancing on the road of self-rescue, but the effect is still awaiting the test of time.

The next step is the Meizu of Sadness, which is a good card, but it has become a reality. In fact, Meizu has a history of 15 years this year, but it is reported that Meizu has been laying off employees for three consecutive years. At the beginning of 2016, Meizu founder, chairman and CEO Huang Zhang put forward the goal of “stable growth, profit creation, and advance into IPO”. Meizu started. The final elimination plan for each year, the scale of layoffs rose from the initial 5% to 10%. Recently, it was reported that Meizu will usher in a new round of layoffs, and the number of layoffs may exceed 1,000. Not only that, since the end of last year, the market has heard news of Meizu stores closing from time to time. At the beginning of 2018, the number of Meizu stores that were rumored to have closed was 500. Not long ago, the news of the Meizu executives guilty on the headlines of the major media, causing no small damage to the company's image.

Domestic brand mobile phone shipments fell by 27.9% year-on-year, under the pressure of mobile phone companies how to reverse the situation

Looking at Lenovo again, although Lenovo has done a good job in PC, but in the past few years, the "China Cool Alliance" in the mobile phone industry is not covered. According to the Changjiang Business Daily, Lenovo’s smartphone sales reached 22.1 million units in 2015, and it was only 1.79 million units in 2017. It has fallen by over 90% in two years, with a market share of only 0.4%.

As a result of this year's situation, Lenovo has a great responsibility. The first is the chaotic smartphone brand road, from the early "LePhone" to the later "VIBE", to the Internet brand "Le Lemon" and the end of ZUK. Motorola bought in 2014, followed by the change of executives. From Liu Jun to Chen Xu, and later to Qiao Jian, he never found the true backbone.

Then it is TCL, Hisense and other brands that use “soy sauce”. Take TCL as an example. In October last year, the news of “cutting the meat” of the mobile phone business was spread throughout the mobile phone circle, and it was proposed to transfer it to the three strategic investors such as Ziguang Group and Yunnan City Investment. The company holds a 49% stake in TCL Communication Technology. As a veteran mobile phone manufacturer in China, TCL mobile phone has been in a difficult position for two years. In the first half of 2017, the company lost 852 million yuan.

Finally, ZTE, which is deeply mired in the "trade war" vortex, a "ban" has caused ZTE to close down. According to the ban, US manufacturers will be banned from selling components, software and related technologies to Chinese communication equipment manufacturer ZTE until 2025. March 13th. However, there are news that ZTE is expected to return smoothly. The Wall Street Journal said on May 22 that China and the United States have reached an agreement on resolving ZTE-related disputes. The United States will cancel the ZTE sales ban and maintain its business in accordance with the agreement discussed.

On the whole, whether it is once the hegemony or the current leader, the reshuffle of the mobile phone industry has become an inevitable trend. Moreover, during the reshuffle period, enterprises without industry innovation advantages will be the first to throw away, so, "thinking" It is the most important way to survive.

How can color warfare and full-screen mobile phone manufacturers attract attention?

Yes, last year's full-screen battle, many mobile phone companies did perform quite well, which is one of the most breakthrough innovations in the new technology that has emerged in recent years. In addition to the full screen, the color matching battle of the mobile phone has never stopped. In the same year, it led a wave of apple gold, rose gold, bright black and Chinese red; another example, last year's Samsung Note8 orchid purple, this year's Huawei P20 aurora color, etc. , all lead the trend.

However, in 2017, China's mobile phone sales declined for the first time in 2017, and in the next two years, China's smartphone shipments are likely to fall into the downward channel. This is something that no mobile phone manufacturer can change. How to seek development in such a big environment. For all major manufacturers, the common point is - raise prices! Since the decline in shipments will be earned by increasing profit margins, so last year, major manufacturers began to raise prices for mobile phones.

Of course, these are not all long-term solutions. If you want to go on in the long run, you need to do more.

In the era of homogenization of mobile phones, innovation is still the primary productive force. Taking Huawei as an example, Huawei is using its own practical actions to prove that "we are different." For example, NPU, such as the legendary P20 3D face recognition, three cameras, etc., improve their brand image and consolidate its advantages at the high end. Not only that, Huawei still puts its main focus on the offline. After all, the idea of ​​“getting the channel under the channel” is very tempting. Therefore, in 2017, the “Thousand County Plan” will be completed, and the next step will be based on smart life. Comprehensive experience place.

Domestic brand mobile phone shipments fell by 27.9% year-on-year, under the pressure of mobile phone companies how to reverse the situation

On May 20th, Shanxi Taiyuan Maoye Tiandi Huawei Smart Life Museum was opened for one month. The biggest feature of this Huawei store is the complete display of Huawei's smart terminal ecosystem layout, but also modularized to create a variety of scene experience areas, including VR gaming experience area, treadmill and other intelligent health management experience areas, professional The studio photography experience area, as well as the children's experience area that encourages children to learn and create music and painting.

Not only that, Xiaomi and other brands began to compete overseas in the environment of saturated domestic market. On May 22nd, the first millet authorized store in France opened in the core area of ​​Paris, marking the official launch of various smart products of Xiaomi mobile phone and Xiaomi. In October last year, the first Xiaomi Spanish authorized store officially opened in Madrid, and then the first "Millet House" entered Barcelona. Huawei, one plus and other Chinese mobile phone brands are also receiving more and more attention and enthusiasm from consumers in Europe.

Instead of going overseas, OPPO focuses on the domestic market, precisely targeting the target audience and audience needs. It is understood that up to now, China's population after the 90s and 00s totaled 400 million. Among such a large number of groups, young people are different, and some young people are more fashionable and more individualized, and again on the target group. Refinement is still possible. This kind of leanness is exactly the traditional manufacturer based on the "sea-sea strategy" and has been neglected. OPPO has always been locked in young people, developing products based on their needs, and brand exposure in their channels, and achieved good results.

I still remember that Lei Jun once said last year, "The Chinese mobile phone market has basically matured in the past two years. We have four (Huawei, Xiaomi, OPPO, vivo) plus Apple, no one else." Now it seems that Rebs said It makes sense.

In the editor's opinion, although the mobile phone industry has encountered unprecedented challenges, the opportunity is always left to the entrepreneurs who are willing to innovate. God closes a door and leaves a window to open the window's wisdom. Finally, you will see a piece of light.

Office Projector

Screen Resolution
There are generally three screen resolutions for office projectors:
One is a 4:3 screen suitable for office PPT playback. The first is the SVGA machine with the lowest price and the highest cost performance. This kind of machine is generally priced at around 2500 and has powerful performance. The disadvantage is that the resolution is 800X600, which is relatively low. The second is the XGA machine, which is an upgraded version of the SVGA machine with a resolution of 1024X768.
The other is the 16:10 aspect ratio screen used by some foreign-funded enterprises, which is the 1280X800 resolution of WXGA. However, with the transparent price of 1080p projectors, more and more companies will choose full HD 1080p projectors as their office projection solutions.
Office Projector Features
According to the needs of different office environments, office projectors are roughly divided into three categories.
One is a conventional projector that is placed or hoisted in the conference room, the second is a Portable Projector that can be carried around, and the third is an ultra-short-throw projector that is convenient for work reports and speeches.
Wireless Office Projector
With the advent of the Internet era, the emergence of a series of wireless office series has added new members to the office projectors. The wireless office projector is realized by the built-in wireless module of the ordinary office projector. Wireless office makes people do not need to switch signal lines frequently in office meetings, allowing people to have a better experience in meetings!

office projector,projector for office use,projector at office depot,home office projector,hd office projector

Shenzhen Happybate Trading Co.,LTD , https://www.szhappybateprojectors.com