In recent years, although the overall market of the TV industry has been sluggish, many good TV products are still selling well, because the Chinese market has experienced home appliance consumption from scratch and is moving towards the stage of excellence. Consumers need more. Good TV product.
Because of this, many TV manufacturers are using their own methods to define televisions. Some believe that QD TVs are good TVs, and some think that OLED TVs are good TVs. This year, artificial TVs are more than half the sky. All color TV companies have advertised their products as artificial intelligence televisions. But good television is not one-dimensional, but multidimensional.
Among them, Philips TV, as a leader in the color TV industry, combined with a large number of display technology patents accumulated by Philips in the field of picture quality in the Netherlands, and based on an accurate analysis of consumer demand, began to work hard on hardware, content, and brands. Consumers bring more high-end color TV products.
For example, with the only OLED TV with Ambilight in the world, in addition to high contrast and color that LCD TVs cannot match, Philips' unique Ambilight technology is applied, and TV walls of different colors are provided according to specific TV scenarios. A wide field of vision, like a big screen, brings a lively visual experience to TV viewing, allowing ordinary consumers to feel the difference in Philips TV at a glance.
In addition, Philips recently released a number of new products are equipped with the 2017 latest development of the P5 image enhancement engine processing chip, the color, contrast, sharpness, dynamic picture, the source of the signal to optimize the five aspects. With outstanding performance, it won the "Audio and Video Product Technology Innovation Award" issued by the China Electronics Video Industry Association.
Like hardware, Philips' layout in content is also open. Philips TV not only cooperates in depth with mainstream content platforms, but also actively introduces content such as Penguin TV, Ali Digital Entertainment, PPOS, and Kiwi Fruit, enriching TV content and giving users Bring good content.
In terms of branding, the Philips brand has a history of more than 100 years, has penetrated into the hearts of consumers and is recognized by consumers. If the Philips brand can advance with the times and integrate into the current market environment, it will also release more. Powerful energy.
Of course, Philips TV will continue to maintain its growth momentum. In addition to continuing to build hardware, content, and brand, it will also need to adjust its product structure, sink channels, and activate the channel network in the third and fourth line markets. Taiwan TV's European brand will have a better market performance in 2018.
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