After entering the recovery period after the downturn, unlock 5 key words for TV products in 2018

In 2017, the color TV market generally showed a downturn, and panel prices have a greater impact on the first half of the year. Although the second half of the year has gradually come out of the shadows, the overall TV market is still not satisfactory. After bid farewell to 2017, what kind of trend will the color TV products show in 2018? The author tells you through several key words.
Keyword 1: Big Screening In the 2017 China TV Consumption and 2018 Trend Forecast Report, it is stated that in 2017, the most desirable size of consumers when replacing a TV is mainly within the range of 50-60 inches. According to the data from China Yikang, the proportion of sales of large-size TVs has risen from our recent Double 11 and Double 12 e-commerce sales festivals, of which 55-inch TVs accounted for a relatively large portion of sales. The upgrade of consumption level has promoted the increase of consumers’ purchasing power, and has also increased the demand of consumers for high-quality life.

Currently, BOE's 10.5-generation line in Hefei has already been put into operation in advance. The panel line will manufacture large-size TVs, including 65-inch and 75-inch panels. The utilization of this panel line in the glass substrate has also been improved. Compared with the previous 8.5-generation line, the cost can be further increased, and the overall purchase threshold for large-screen TVs can be reduced. In addition, Huaxing Optoelectronics 11 Generation Line, Innolux Guangzhou 10.5 generation line will also be put into production in the future, and ultimately feedback to the TV price, so that the price of large-screen TVs decline. At the same time, in 2018 there will also be sports events such as the World Cup, Winter Olympics, Asian Games, and Youth Olympic Games, which will also have a certain role in promoting such TV sets with large screen viewing experience.
Keywords II: Artificial Intelligence For the appliance industry, intelligence is a major development trend in the future. Last year, home appliance products carrying artificial intelligence have already begun initial development, and Haier has also launched the first AI+ artificial intelligence smart home solution to make the connection between artificial intelligence and home appliances closer. As the category with the highest intelligence in home appliances, there have been manufacturers releasing artificial intelligence TVs in 2017.

Recently, the Ministry of Industry and Information Technology has initiated the "Three-year Action Plan for Promoting the Development of a New Generation of Artificial Intelligence Industry (2018-2020)". From a policy point of view, it is very conducive to the artificial intelligence of TV products. In 2017, the market share of artificial intelligence TVs increased by 80% year-on-year, and along with the wave of consumption upgrades, intelligence, especially artificial intelligence, will be the driving force of the color TV market in 2018.
Keywords three: 8K
In August 2017, Sharp released the world’s first consumer-grade 8K TV, introducing the 8K concept to the family for the first time. In the double 12 from our most recent promotional node, 4K TV penetration has reached 55%. With the further development of consumption upgrades, the future of television will continue to challenge higher definition.

On January 1, 2018, according to news reports from the Korean media, LG Display has successfully developed 8K OLED TVs. Last month, Sony also broke news that it has registered the 8K HDR trademark. All kinds of performances show a new round of technological innovation under the upgrade of consumption. With the popularity of 4K, 8K may not be far away from us.
In December 2017, BOE's world's first 10.5-generation line was put into operation in advance. In addition to the large-size panels, the 8K panel is also the focus of JD’s 10.5-year production. In the next year, Sharp's 10.5-generation line in Guangzhou will start to achieve 8K panel mass production, which is of great help to the mass production of 8K TVs. At the end of last month, Sharp officially released the 8K broadcaster, a relatively low price, from the upstream to solve the lack of content on the 8K TV, so that consumers can directly watch 8K sources after purchasing 8K TV.
Keyword 4: Internet TV In 2017, the fall of Internet TV leader LeTV showed the change of the Internet TV industry. According to the statistics of Ovid Cloud Network, the sales of Internet TV brands in the first three quarters of 2017 decreased by 11% year-on-year, and LeTV has shown a downturn after 2016. The millet and storm that were originally located at LeTV have enjoyed good growth after Le Su fell for it. It is expected that the competition between the two will continue in 2018.

From the overall perspective of the Internet-connected TV brands, the elimination in 2018 will continue. At present, the Internet TV brands still lack the supply chain and have low product manufacturing capabilities. In the color TV market by the panel price increase cycle, greater than the number of previous millet prices that we all remember. This is exactly what the Internet TV brand lacks. Under the pressure of price increases, its own understanding is not enough to support such pressure, but traditional enterprises can do some internal digestion. How can Internet TV brands get rid of the homogenization phenomenon and make truly unique products in order to occupy the market position?
Key words five: QLED and OLED
In recent years, many manufacturers have stationed QLEDs and OLEDs, and both markets have continued to expand. According to statistics, in 2017, the domestic growth of OLED TVs exceeded 50%, and sales reached 200,000 units. Compared to OLEDs, QLED sales seem to be better. From 2016 of 600,000 units to 1.2 million units in 2017, QLED TVs are clearly better than OLED TVs this year.
It is predicted that the love and hatred of OLED and QLED will not stop in 2018. In the OLED camp, LG, Sony, Skyworth and other brands will continue to make efforts this year. However, due to issues such as panel yields, the scale of domestic OLED TVs is expected to be 550,000.

QLED QD TV camp, including Samsung, TCL, Hisense and other color TV brands. Although QLED lags behind OLEDs two years later, QLED QD TVs can already lower quantum dot panel prices. It is expected that QD TV prices will fall this year and reach 3.2 million units.
In 2017, the domestic color TV market did not continue to advance in 2016. It is estimated that the annual sales volume of color TVs will be only 48 million, which is basically the same as 2016. In 2018, the color TV market will still be in a recovery period. Affected by the fall in panel prices, the bottoming out of the TV market, and the sports year, TV industry will continue to recover next year. But what exactly is the performance, but also waiting for the market to tell us the answer.

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