The sharing economy starts from sharing items, sharing finance, sharing space, sharing accommodation, sharing food, sharing knowledge, sharing resources, etc. It is a hot topic in the current nine fields, and sharing cars as an important part of the sharing economy is even more important. A current hot spot of global concern. At the Davos Forum in the first half of 2017, President Xi Jinping, the top leader of China, and many foreign heads of state talked about sharing the economy and sharing the economy. From July 20th to 21st this year, the 2nd 2017 Electric Vehicle and Charging Infrastructure Construction and Operation Summit Forum hosted by the Polaris Power Network United Nations Network Electric Vehicle Service Co., Ltd. was held in Beijing, where the GreenGo Green Dog Car Rental Vice President Manager Fan Yongyue also shared the travel from the perspective of the sharing economy, sharing the current status, models, and future development trends of the shared car from a practical perspective. The sharing economy is booming and has gradually become a new trend. Among them, the demand and maturity of shared travel is the highest. Including carpooling, special car, and driving, all belong to the shared category, which can also be called shared traffic. In line with the sharing economy, the time-sharing leasing industry has gradually developed and gradually become a trend. Time-sharing is based on personal demand, through the mobile Internet online order, first take the self-service car, pick-and-go, and the new car rental system according to the market, commonly known as car sharing in foreign countries. To achieve this, we need to make the following three changes: First, the change of owners and users' concept is a fundamental problem that needs to be solved in all shared economic fields, and it is also the core concept. Second, we must have a platform to keep up with the pace of development of the mobile Internet. Third, offline services. These three conditions have formed a shared economy, which is now called shared transportation. (Three conditions for the development of time-sharing leases) Among them, the shared car can form a useful supplement to the urban public transportation and the network car and taxi. (Unit: person) 1 Advantages and prospects For end users: 1) Save the cost of travel, car purchase and car maintenance; 2) For first-tier city users, it can avoid many troubles such as buying a car shake number, passing a limit number, etc. 3) Meet the diversified travel needs of car-free families and improve travel flexibility. For the automotive market: 1) Operating enterprises purchase or lease cars in batches, which directly promotes the automobile market; 2) It is a booster for the development of new energy automobile industry, which is conducive to weakening the short-lived mileage of new energy vehicles and long charging time, improving the terminal consumption experience and enhancing users' recognition of new energy vehicles. Improvements in urban transportation and the environment: 1) Give full play to the advantages of sharing economy, reduce the rate of private car travel, reduce the congestion rate of urban roads, ease traffic pressure, and further improve the quality of urban travel; 2) Improve the utilization rate of new energy vehicles, reduce vehicle exhaust emissions, and improve the urban environment. 2 Foreign new energy vehicle timeshare leasing model The origin of foreign car sharing is Switzerland, currently engaged in the sharing of new energy vehicles: Aurolib, Car2go Take Aurolib as an example, which is characterized by: Government support: Incorporate electric vehicle sharing into the urban public service system; government and industry associations support, operating companies can assume operational functions; the government directly subsidizes operators (50,000 euros / parking space). Wide coverage: The existing outlets have covered 46 towns in Paris and surrounding areas, operating nearly 4,000 vehicles, n charging station 1100, charging interface 6000, active members 100000+ people. Fixed website operation mode: registration only supports international or European driver's license, passport or international ID card, support Visa, Mastercard or Blue Card payment, and pick up the card. Part of the video phone system can be used to directly communicate with customer service and verify passports, driver's licenses and credit cards, the entire process is about 10 minutes. Profit model: membership system, membership fee of 10 euros per month, enjoy 6 euros per half hour fee, no car and parking point restrictions, no need to make an appointment fee; or no membership fee, 9 euros per half hour, reservation Bluecar every time A fee of 1 Euro is required. Corporate background: Directed development model - Bluecar, produced by Renault SA Automotive Group and Bolloré Group. The price is lower than the average vehicle price and lower than the internal vehicle price. 3 China's new energy vehicle timeshare rental is still in the primary exploration stage Time-sharing leases into China after 2010, and company operations began to appear in 2013. Currently, more than 100 cities are engaged in time-share leasing, with more than 150 operating units and more than 30 representative companies, mainly in Beijing, followed by Shanghai. Hangzhou, Shenzhen, Chongqing and other places, but still in the primary exploration stage. The large-scale development model of car enterprises is the background of car companies, with strong capital; emphasis on large-scale development; efforts to promote the differentiated development of car enterprises to service transformation. The differentiated development model is characterized by segmentation of the market, easy to form a competitive advantage of brand separation; emphasis on urban commuting, high-end users, official vehicles, tourism, rural markets. The technology service delivery model operates on a rental platform; it can provide relevant technologies. Optimize the car rental process and enhance the user experience with the help of the Internet of Vehicles technology to achieve efficient matching of supply and demand Time-sharing leasing enhances the user experience with the advantage of mobile Internet, enabling efficient matching of supply and demand. The traditional store-style leasing model needs to be face-to-face, and the time-sharing lease joins the Internet. You only need to register online on the platform or pay the deposit online. Then you can find the car according to the map in the APP or pick up the car nearby. After the use, you can take the initiative to return the car or Mobile payment is fine. Realize the offline experience of unattended, 24-hour business, online marketing, O2O mode.
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Current new energy vehicle operation mode and future development trend
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