Richard Lindsay-Davies, the CEO of DTG, the UK industry group, said at a seminar at IBC that linear TVs have not yet died, but we are “undoubtedly moving towards an all-IP worldâ€. The theme of the seminar is "The upcoming transformation of broadcasting." Richard Lindsay-Davies shared some of DTG's findings in a Green Paper at the workshop that focused on what the transition to online video means to the television industry. It mentioned a series of challenges, including concerns about safe and secure search that were not available in the era of linear television. Other factors are the need to provide reliability, quality of service, and universality in the online world and to achieve it at affordable cost. Lindsay-Davies said that in the past six months, DTG has been studying the challenges in the transition to IP. He revealed: "One of the conclusions is that the ultimate goal is already quite clear. I think we are really moving toward an all-IP world. And this point of meaning for linear TV will become clearer in the future." “Linear TVs are not dead, but we need to look at linear TVs in a way that is closer to video on demand. Many people are talking about mobile first and we talk about IP first. This means that you design the system in different ways and use different Way to get things." At the same seminar, Justin Gupta, head of Google Broadcasting and Entertainment in Google, said: “The viewers are no longer constrained in the living room. Everyone can get almost unlimited video on demand resources and anyone can become a broadcaster. What is the result? The quality of content has actually been improved." He said that with the Internet, customized advertising will bring benefits to everyone. Broadcasters can deliver targeted ads more efficiently, advertisers can customize information, and viewers can benefit from more content investment. "With the change in distribution, we now have the ability to do true one-on-one delivery, either one-on-one content transmission or advertising transmission. And I think people are only touching the surface." “We have already achieved some results, such as dynamic advertising placement (DAI) in OTT. I think that in the future each carrier platform will implement customized advertising. This really has the potential to increase the value of broadcasters.†Electrical Products,Upvc Pipe Fitting,Pvc Pipe Fittings,Pipe Fitting Flange,Pipe Clamp Fitting FOSHAN SHUNDE LANGLI HARDWARE ELECTRICAL CO.LTD , https://www.langliplastic.com