In the 1970s and 1980s, Zhang Haidi’s tenacious treatment of life touched the whole of China and became a model for young people to learn. In today’s Changsha, the general manager of the dumb lighting (China) chain, Bao Jianxin, is also a disabled person. People, his story has also touched many people. In the list of candidates for the selection of the top ten outstanding figures in the Chinese lighting industry, Bao Jianxin was selected as the sole distributor representative. Prior to this, among the top 500 most competitive dealers in China's first-tier cities, the dumb lighting (China) chain was also among them. Behind the honours that followed, what kind of person is Mr. Bao Jianxin? Why is he able to gain recognition and respect from industry and society? Let us walk into his life together.
Young deafness: falling into the silent world
In 1972, the land of China was still in the climax of the cultural revolution. In the awkward society, people's material and spirit were equally scarce. In Yueqing City, Zhejiang Province, poor and small amounts of land struggle to support the poor. This year, in a family of peasant peasants, a strong child was born, bringing a touch of joy to the village. Good parents are eager for a better future life, and name their children "build new." Xiao Jianxin grew up happily and soon reached the age of babbling. However, a terrible disease attacked Xiao Jianxin. In that backward environment, the careless doctor overdose, and Xiao Jianxin could no longer hear the outside world. Since then, his childhood has fallen into a silent world.
In the blink of an eye, I saw that my peers were happy to carry up their schoolbags, and Xiao Jianxin was noisy to go to school. But he couldn't hear any of the teacher's voices, and he could only try to figure out what he meant by his mouth. After reading the elementary school in such a bumpy way, I could no longer study further. The sensible Bao Jianxin returned home to help his parents with their housework.
We all say that Wenzhou people in China are a group of business geniuses. This is not only the pursuit of wealth in their blood, but also the forced life of poverty. At the beginning of China's reform and opening up, the brave and fearless Wenzhou people went out of their homes and swayed every corner of China. The new folks in Baojian are also such a group of people, and poor rural life has prompted them to leave their homes. In 1991, 19-year-old Bao Jianxin set up a clothing store in Beijing on his own. Relying on the judgment of the mouth type, and the simple paper and pen exchange, according to the calculator and the guest price, in the effort to pay ten times more than others, the small clothing store maintained for four years. In the first four years of this, Bao Jianxin saw his own business talents, and formed a character of hard work, persistence, and integrity, which made him benefit in the days of doing business in the future. Until the establishment of the holy light fixtures in 2000 (the dumb bar lighting predecessor), Bao Jianxin opened a switch factory in Yunnan, opened a barber shop in Yueqing City in his hometown, and even operated a funeral wreath shop, trying to create his own hard but colorful life.
Integrity in business: win more trust
In an accidental opportunity, Bao Jianxin came to Changsha and saw the business of the lighting shop opened by relatives was booming, and the beautiful and varied lighting immediately attracted the attention of Bao Jian. Almost without consideration, he was determined to devote himself to the lighting industry. Thus, in 2000, Changsha Sanxiang Nanhu Lighting City C Building, a small shop called Shengguang Lighting was established, this is the predecessor of dumb lighting. Thanks to the help of friends and relatives, Bao Jianxin quickly gained a foothold in Changsha. Growing from a layman to a good business. In the eyes of others, he has been helped by many people, but only he knows the hardships: because of the inability to communicate smoothly, many anxious customers leave without impatience; because of the lack of understanding of the industry, the goods are adjusted from relatives and friends. Come over and sell, the profit is very low; because the funds are limited, I dare not enter too many goods, I dare not use too many people; because of the pursuit of good product quality and style, do not fight the price war, many businesses are used by others to use low prices to grab Going... It has been persisting for two years. By 2002, the competition in the lighting and lighting industry has become more and more fierce. Since I couldn’t bear to see Bao Jianxin working so hard, his family advised him to transfer the store, and the reluctant Bao Jianxin refused: He already likes this industry! So, taking advantage of the 20,000 yuan borrowed from his parents, Bao Jianxin set foot on the train to the south, and went to the ancient capital of lighting, the ancient town, began his career in the ancient town.
In places where life is unfamiliar, in addition to the dazzling array of lighting products to surprise him, everything else needs to start again. So, he seems to return to the state when he first started doing business: look at the mouth to understand the meaning of others, use paper and pen to communicate, use the calculator to price, use patience and perseverance to cope with the manufacturer's martyrdom, win with integrity and smile More friends. Even so, in 2004, because of the reversal of a lighting manufacturer, Bao Jianxin lost 150,000 yuan. After this, Bao Jianxin has a deeper understanding of the importance of the word "integrity" and has thoroughly penetrated it into his career and life. Until now, the word "integrity" is still the most mentioned word in the package.
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