A new round of "vehicle lighting" battle for the curtain opened, have you?

Since entering 2016, the LED general lighting market does not seem to have a big wave, but the car lighting is surging, becoming a veritable "black horse", and the automotive LED market is also booming.

Although the automotive LED lighting market is not yet clear, the application potential is relatively large. As the automotive lighting transitions from the traditional lighting field to the emerging LED field, the market share is also increasing year by year, and it is expected that the future will develop more rapidly.

The market demand is strong, the profit margin is relatively high, the temptation is gradually enlarged, and the competition for enterprises has become increasingly fierce.

International LED giants have frequently tried to seize a larger market share before the outbreak of the automotive lighting market.

For example, Osram, one of the world's two leading lighting manufacturers, has taken the lead in setting off this automotive lighting revolution, and its products have become a veritable “good Chinese car”; Nichia's 2016 operating strategy will focus on automotive lighting; This year, Electric will also actively sprint the LED products for Quaternary vehicles; Yiguang Electronics also released 67-63U (AM) three-in-one RGB LED products for vehicles; Longda Electronics has launched automotive headlights to penetrate the high-end application lighting market.

Lumileds Global Senior Vice President and General Manager of Automotive Lighting Asia Pacific Business Klemens Brunner said that the automotive lighting business will expand and Lumileds automotive lighting will grow at a faster pace. Secondly, the development of automotive lighting technology is changing with each passing day. Lumileds will continue to introduce new products and technologies to serve and enrich this market.

International companies have made great strides, and many domestic enterprises are not willing to show weakness. They aim at the development of automotive lighting applications and make full use of their plans to achieve revenue growth.

The packaging manufacturer Hongli Optoelectronics has already been involved in LED automotive lighting for many years, and the car networking business as the second main business, layout of domestic and foreign markets. Huang Guofeng, sales director of Hongli Optoelectronics Automotive Division, said, "LED automotive lighting is in the period of rising and high-speed development. The devices, processes and lamp beads of the automotive lighting industry have become more mature and stable, and the cost performance has also been greatly improved. Compared with international companies such as Osram, Philips and Nichia, mainland packaging plants are technically close to them."

At present, Hongli Optoelectronics attaches great importance to the automotive lighting market. It began to be fully deployed in 2015. In the first quarter of 2016, the holding company's Fo Da signal automotive lighting business contributed a net profit of 10 million yuan.

“In 2016, Hongli Optoelectronics will continue to focus on the automotive lighting market, and continue to develop new products, and make corresponding adjustment plans according to the needs of customers.” Huang Guofeng told Gaogong LED.

In addition, many domestic manufacturers have joined forces in the LED automotive lighting market with the help of international corporate power.

Recently, Xingyu shares and Matsushita Electric Industrial Co., Ltd. signed a "Strategic Cooperation Agreement" in Changzhou. Both parties will give full play to their respective products and business advantages and jointly promote their respective products and business development in LED automotive lighting and automotive electronics.

Xingyu shares said that the signing of the agreement, the two sides in the automotive automotive lighting, sensors and other automotive electronics field to achieve strategic cooperation intentions, will help expand the company's new business areas and new profit growth points, and promote the integration of their respective advantageous resources Promote the company's product research and development work, and achieve the goal of the company's products to develop in an intelligent direction.

In fact, automotive lighting can stand out in many LED applications because of its large market size and high product added value.

GG-LED Xiaobian believes that the Chinese auto market is growing at a rate of 10% per year, and the proportion of LED lighting in the Chinese auto market has also increased rapidly, reaching 20%-30%. Domestic LED lighting companies should seize the opportunity of the development of automotive lighting and continuously improve their technological competitiveness in order to gain a place in this vast "blue ocean" market.

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