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Li Ruigang, chairman of the Chinese cultural industry investment fund that has just announced the layout of Internet TV, has taken another new move. Yesterday, a reporter from Beijing Commercial Daily learned that Li Ruigang and Tencent Holdings subsidiary and Hong Kong Television Broadcaster (TVB TV station operator) Chairman Chen Guoqiang jointly took shares in Hong Kong stock company Meike International. This move of Li Ruigang, a leader in the media industry, has also triggered discussions in the industry. Industry insiders believe that this time, the United States and the United States grams of international resources is likely to be acquired as a shell resource, will still create a new media empire in the future. 
According to the Hong Kong Stock Exchange transaction records, Li Ruigang, Mount Qilian Investment Limited, Tencent Holding's subsidiary and Chen Guoqiang recently participated in a private placement of HK$4.0 billion in Hong Kong stocks listed company Meike International, with a price of HK$0.2 per share (0.1602 yuan). ) To subscribe for 19.8 billion new shares of the latter, with a total transaction price of 3.96 billion Hong Kong dollars (311.725 million yuan).
This means that after the issuance of additional shares, if there are no new participants, Li Ruigang will become a major shareholder of Meike International, which will account for approximately 64.3% of the enlarged issued share capital, while Tencent and Chen Guoqiang will hold 25.3% and 4.77%, respectively. With this private placement, the market value of Meike International has suddenly changed from 1 billion Hong Kong dollars to 18.5 billion Hong Kong dollars.
It is understood that Meike International is a Fujian enterprise, whose main business is the manufacturing of sporting goods. There are more than 300 stores in the Mainland. Last year, the income was RMB 163 million, which was 29.3% lower than the same period of last year and the loss amounted to RMB 165 million. .
“Considering the background of participating in the issuance of the three parties and the current loss situation of Meike International, it is more likely to be used as a shell company.†Yi Weiwei, CEO of Cultural Communications, speculated that there are many “senny shares†in Hong Kong stocks. It is easy to load new businesses and there are many methods for rational compliance. This action shows that Chinese culture intends to establish companies with financing mechanisms in Hong Kong stocks.
Improve ecological layout
The capital operation was led by the Chinese culture media. Its chairman, Li Ruigang, served as the president of the Shanghai Media Group and the chairman of Shanghai First Financial Media Co., Ltd., and served as the Chinese company in Shanghai from August 2011 to August 2012. Deputy Secretary-General of the Municipal Party Committee and Director of the General Office of the Shanghai Municipal Party Committee.
Not long ago, the two listed companies under the leadership of Li Ruigang, BesTV and Oriental Pearl completed the reorganization and settlement process and became the first 100 billion yuan market capitalization and media company in China's A-share market. Public information shows that in addition to the media industry, Oriental Pearl has a capital layout in the sports field.
“What Li Ruigang did is probably constructing an ecological chain in the media field.†Wu Chunyong, CEO of the fusion network, speculated that as an innovationist in the domestic media industry, from the license management to the hardware to the investment layout sports content and then cut into the offline derivatives Although the interest chain of each link is different, after integration, it can form an ecosystem and can achieve profitability.
Create a new media Empire
As another participant in this capital operation, Tencent’s purpose seems to be more attractive to the Internet industry. Analysys analyst Hao Hao International Analysys said that although Tencent has IP advantages, but compared with the strong ability of Ali is slightly behind. "Cooperation with Chinese culture is more favorable for cooperation with radio and television."
Wu Chunyong also believes that this joint Tencent is also the process of building the media empire.
Previously, the Big Three BAT has been "electrically shocked." In contrast, Ali has the most extensive distribution in the film and television industry. He first spent 62.4 billion Hong Kong dollars to purchase 60% of the cultural China stock, and changed his name to Alibaba.com. Ali also bought shares in Youku Tudou and Hua Digital Media.
The industry believes that this time, Li Ruigang will join Tencent Holdings and Chen Guoqiang to create a new media and cultural empire and will cope with the rapidly growing Ali Pictures. Tencent and Alibaba have launched full competition in the media film industry. However, Alibaba has acquired Cultural China and has gone through the process of scripting, filming and distribution through cooperation with professional teams. At this time, Tencent also urgently needs to find a new media film and television platform to compete with Ali, and Li Ruigang’s shareholding in Meike International is also reasonable. 
Li Ruigang wants to backdoor to build media empire to bring Tencent TVB to share shares in Mega International
Li Ruigang
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