The dispute between TV and box

Smart TV has the characteristics of good compatibility and simple operation. Its application store system is relatively complete. The built-in APP can be perfectly adapted to the screen. In addition, the on-demand direct matching system does not need to select the signal source like a box. But TV boxes are also popular in these two years, mainly because of their high cost performance and fast hardware update.


With the increasing number of applications, users are increasingly demanding hardware performance. It is easy to replace a box with a few hundred dollars, but it is not so easy to replace a TV. The usage cycle of TV is basically more than five years, and even ten years are still use. It is reasonable that the application of intelligent applications is usually upgraded in two years. Obviously, if the hardware of the TV is bound to keep up with the development of the industry, not to mention the large-scale video games, it is hard to bear the burden of a slightly more complicated application. The criticism of television is the difficulty of upgrading hardware.


Fortunately, some manufacturers have already begun to solve this problem. For example, the TV is designed as a split-body. However, the split-type design almost agrees with the box + screen model. This concept is a blow to the value of the smart TV. On March 31, Haier Ali’s second-generation television was officially released. One of the important selling points is the iterative dual upgrade of the full hardware and software path. Without split-type design, it can also solve the drawbacks of smart TV.


Haier Ali II is the first intelligent and modularized software and hardware dual-upgrade product in the industry. In the future, it uses iteratively upgraded hardware such as CPUs to separate into modules, which means that no matter how innovative the technology is, how will the software be? Upgrade, when you want to replace the hardware of the product, you only need to replace the module itself.

Ali Modular TV not only realizes private subscription, but also saves household expenses for users. According to past experience, if there is better viewing, only the product itself can be replaced. Now the modular product only needs 200-300 to have more. A good experience is achieved during the lifetime of the product. Save users more than 65% of household expenses.



The second generation model of Haier Ali, of course, is to allow smart TVs to have new values, to avoid clumsiness and dullness, and to be forced into the corner by box products that are quick and inspiring. Correspondingly, since the modular smart TV has a good prospect, the identity of the box as a transitional character becomes more and more obvious. For the products with different standards on the market, the prospect of the box is rather worrying. At the same time, split design, such as barley television, is not as simple and practical as modularization, and it is more vital.

Similar to the TV of Big Elephant, whether it will take off in the wind and eliminate the TV box, we still have to wait and see.