Can Apple compete with Sony and Microsoft for the console market?

So what about this game?

There are rumors that the TV set top box will support the operation of Apple's software store. So is Apple's purpose to subvert the entire game market?

How can Apple compete with computers and game consoles?

For Apple, the game is not new. There are many games in its iOS software store, such as "Angry Birds" and complex graphics-intensive games such as "Rights of the Game".

If for the software developer, Apple TV's software store is as attractive as Apple's mobile phone and tablet, Apple will become the leader of the video game platform.

In the current situation, it is not simply "1+1" mode, ie "Apple TV" + "Software Store." If really BuzzFeed (news site) said "informed people understand Apple's plan," then the new Apple TV will "completely change the existing TV model": the new Apple TV box is expected to have a stylish shell and new The internal structure. Apple's latest A8 system, greater onboard storage, 8GB, and more. As suggested in earlier reports, the improved operating system will support Apple TV's Siri voice control and enable it to remotely select home automation devices with Homekit. It is estimated that the new Apple TV box will also be equipped with a new remote control.

How big is Apple's chance of being "ascended"?


March 31, local time, in an explanation for investors (Inside Apple), JP Morgan analyst Rod Hall pointed out that he thinks Apple TV is optimistic because of the computer and game consoles. In the market, the market value of game software is 35 billion US dollars. Hall explained that as long as it gets a 10% share of the game market, it will increase the final efficiency of the company by 1.5%.

Hall also pointed out that if rumors about the internal construction of Apple TV would be a big innovation, then an adventure in a picture-intensive game can be realized in reality.

Neil Hughes, author of Apple’s internal magazine, explained what Hall said: The analyst pointed out that in the iPad Air 2 the A8X chip can produce high-quality images similar to the PlayStation 3. If Apple uses that processor to support the next generation of Apple TVs, then Apple will be a big sensation and be able to compete with Sony, Microsoft and Nintendo in the solid gaming console market.

Last year, Apple's president Tim Cook often said that making Apple TV was an interest, but now he doesn't say that again. This indicates that he is serious about this market right now, so it is highly probable that the company is focusing its efforts on cooperating with more content providers like Netflix and developing games for Apple’s third-party software platform to get involved in cable TV. market. Considering that the last time Apple upgraded Apple TV hardware was March 2012, the set-top box had to be upgraded anyway, not to mention that the current user interface (UI) was completely outdated.