[Annual Meeting] Sunshine Lighting Guanyong: Intelligent Lighting Promotes Lighting Enterprise Transformation

[Text|High-tech LED reporter Luo Shenghua] has continued its rapid development for more than ten years. Domestic LED lighting has created outstanding achievements and also caused a large number of enterprises with scale advantages to fall into the problem of brand and channel recasting.

Under the pressure of cost and market competition, lighting enterprises must survive and develop in the fierce market competition, and they will inevitably experience the changes of development strategy, management methods, business models, governance structure, product layout, resource allocation, etc. This is an objective law that all companies must follow to achieve sustainable development.

This process of change is a process in which enterprises continue to gain new competitive advantages and enhance their ability to sustain development. It is also the process of enterprise transformation and upgrading.

The transformation and upgrading is not only the needs of large-scale enterprises and technology-based enterprises with advantages in capital, technology and talents, but also the scientific development of a large number of small and medium-sized enterprises with relatively low technical level, lack of key core technologies and independent brands, and generally at the low end of the industrial chain. The inevitable approach; industrial upgrading can be achieved not only through the innovation of production processes, technologies, and products, but also through the challenges of management and business models.

“In the process of transformation, the core products of traditional strong enterprises have failed and the core processes are continually failing. Enterprises must break the original application methods and learn and establish new business models.” Sun Yong Lighting General Manager Guan Yong on December 12 The 2014 High-tech LED High-tech Conference held in the afternoon was expressed by the “The Great Strategy of the Industry” theme conference named by China Micro-Optical Electronics.




General Manager of Sunshine Lighting


As the official said, in 2014, the LED lighting industry shuffled further. On the one hand, large enterprises have expanded their scale through capital mergers and acquisitions, and the number of “billion-class aircraft carrier” lighting companies is increasing. On the other hand, approaching the end of the year, “running events” and “jumping events” followed, and small and medium-sized LED lighting companies were screaming.

With the maturity of the LED industry chain, the innovation space of LED lighting is becoming smaller, and the leading lighting enterprises have gone through the stage of product and brand, entering the stage of integration of capital and social resources. Lighting companies must stand out from the competition and find new innovations. The point is crucial.

"With the shrinking of the LED replacement market, smart lighting is the dream of the lighting industry," Guan Yong stressed.

LED has laid the technical foundation for the intelligentization of lighting, and many lighting companies have also launched intelligent products. When many outsiders are waiting for the opportunity to capture the dividends that the LED lighting industry may bring in the future, LED lighting companies themselves are expanding their territory in the intelligent layout. At the same time, they hope to integrate intelligence through the entrance of lighting in the process of intelligent home. Home control.

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