Three percent humidifiers will be eliminated

As the market for humidifier products is seriously eroded, many companies have begun to extend the product line to the field of air purifiers. Asia is a veteran humidifier company. In June this year, Yadu launched more than 10 models of air purifiers. President of Asian Capital Wenhui said that this year from the corporate side to promote the transformation of the purifier industry: First, to promote the purifier industry technology upgrades, and second, to promote the purifier product prices.

Song Guangsheng said that there is still no data showing how many companies have started the transition, but companies like Yadu and Midea that initially specialized in humidifiers have already begun to gradually enter the purifier market. This will directly compete with companies such as Philips and Sharp that started with purifiers.

Thirty percent of companies are incapable of restructuring.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out that for a traditional humidifier company, the most sensible way to avoid being eliminated in the competition is to transform itself.

However, the transition is not easy. Currently, 70% of the humidifier market is dominated by brands such as Asia Pacific and Midea. The other 30% of companies are non-mainstream brands. With the support of funds and R&D capabilities, large companies are easier to transform. It is not easy for other 30% companies to undergo transformation because mature air purifier products require strong R&D capabilities. Taking Sharp as an example, Sharp has invested heavily in the air purifier market in recent years. In 2011 Sharp established China Investment Co., Ltd., and set up a Health and Environment Products Headquarters and a design and R&D center with the aim of accelerating the popularity of air purifiers in the Chinese market.

Lu Renbo pointed out that Sharp has many years of technical accumulation and experience in the field of home appliances, and the technical research in the air purifier market started in 1998. However, for the humidifier enterprises in the Chinese market, 30% of them must undergo production line construction and personnel training in order to transform. This requires a cycle. This is very difficult for a three-percent humidifier company that needs capital and second-rate technology.