Zhang Xiaofei: Certification requires high Chinese LED companies to enter the US market

Incandescent lamps will disappear in the United States. The reporter noted that according to the Energy Independence and Security Act of the United States in 2007, the market's best-selling 40-watt and 60-watt incandescent lamps will be discontinued from January 1, 2014.

Affected by this, on December 18th in the A-share market, many LED concept stocks such as Changfang Lighting (300301), Wanrun Technology (002654), Hongli Optoelectronics (300219), etc., showed no small increase, including the opening of the rectangular lighting. The daily limit was soon sealed.

The reporter learned in the interview that the elimination of incandescent lamps in the United States is indeed good for the LED industry. However, the current LED market in the United States is basically controlled by some large building materials chains. It is not easy for Chinese LED companies to enter the US market. thing.

However, Zhou Ming Technology (300232) and Wanrun Technology both said that LED products have successfully entered the US market.

The United States will eliminate incandescent lamps in January next year
According to the Energy Independence and Security Act of the United States issued in 2007, the United States eliminated the incandescent lamps in three steps: the first step is to eliminate 100 watts of incandescent lamps in 2012 and replace them with 25% to 30% energy-saving lamps; In two steps, the 75-watt incandescent lamp will be further phased out in 2013; the third step is to eliminate 60-watt and 40-watt incandescent lamps since 2014.

After the elimination of incandescent lamps, the United States encourages the use of energy-efficient compact fluorescent lamps, LED lamps and other bulbs with higher energy efficiency. Analysts believe that LED bulbs are more energy-efficient and environmentally friendly than other energy-saving lamps, so LEDs will have a broad market space for replacing incandescent lamps. In a research article, CIC consultant pointed out that the elimination of incandescent lamps, the LED lamp market has unlimited prospects.

In fact, not only the United States, China, the European Union, Japan and other countries and regions are gradually phasing out incandescent lamps. For example, in November 2011, the National Development and Reform Commission also issued an announcement called “The Incandescent Elimination Roadmap”. According to this plan, from October 1, 2012, the import and sale of ordinary lighting incandescent lamps of 100 watts and above will be formally banned, and by the last stage, October 1, 2016, 15 watts and above of ordinary lighting incandescent lamps are Imports and sales will be banned.

Affected by the US ban on the sale of incandescent lamps on January 1, 2014, many LED stocks rose strongly yesterday.

Expert: not easy to pass the US market certification
For the US to ban the sale of incandescent lamps or to facilitate the expansion of domestic LED products, Zhang Xiaofei, president of the High-tech LED Industry Research Institute, said in an interview with the "Daily Economic News" that compared with Europe and other places, although the US market develops Soon, but it is very difficult to enter the market.

Zhang Xiaofei further explained that 30% of US LED products reach consumers through retail channels, and another 70% go through engineering and agency channels. For 30% of the retail channels, they are basically controlled by large building materials chains, and it is not easy for Chinese companies to enter these building materials chains. The other 70% of the part, you have to find a suitable agent in the United States. Doing your own channels, without two or three years of accumulation, may have no effect at all.

He also said that another reason for the difficult entry of the US market is the high certification requirements, so he believes that the elimination of incandescent lamps in the United States will not be too good for the Chinese LED industry.

Mei Zhimin, the brand director of Chau Ming Technology, told reporters that the US market certification requirements are indeed more stringent, and "Energy Star" and UL certification are the most basic and most important certifications. It is difficult and costly to obtain the above certification.

Pan Yurong, vice president of Wanrun Technology, told reporters that on the whole, it is not easy to obtain a permit for the US market, and the initial cost is high. However, both Mei Zhimin and Pan Yurong said that their company has successfully entered the US market for LED products.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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