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Recently, Zhou Ren, vice president of Renren Corporation and general manager of 56 Networks, stated at the “Video Content Marketing Salon†that China's video industry will also be integrated and 56 networks will also seek mergers and acquisitions. Earlier, the video industry has undergone multiple rounds of restructuring. Youku has merged potatoes, and Baidu has acquired PPS. Recently, there are rumors that PPTV and Sohu Video, Alibaba, Suning Cloud and many other companies are negotiating financing acquisitions.
According to the quarterly monitoring of China's online video market in the first quarter of 2013 published by the EnfoDesk Analytical Think Tank, the advertising revenue of China's online video market in the first quarter of 2013 was 2.43 billion yuan, an increase of 51.6% over the same period of last year. For online video, the advertising scale has reached 10 billion and the future has a potential of hundreds of billions of dollars. The major video websites are doing their best to compete for advertiser resources.
Zhou Juan revealed that at present, the average daily video playback frequency of 56 networks has reached 100 million, and monthly users have exceeded 180 million. In 2013, in addition to continuing to increase the advertising revenue from content, the 56.com network will focus on content marketing based on microfilms and self-produced programs, and continue to promote the innovation of video marketing models.
After several years of fierce competition, the domestic video market has gradually matured. A few years ago there were more than 300 online video sites, but after the elimination of mergers and acquisitions in the past two years, only 20 or more video sites were left. Although the pattern has not yet been completely determined, it has been much clearer than a few years ago, if not Through mergers and acquisitions, virtually every market share and ranking has been extremely difficult to change.