Intel new processor detonates flat-panel low price battle

Intel new processor detonates flat-panel low price battle The low-cost processor war will kick in. Intel’s heavyweight tablet processor Atom’s latest Bay Trail-T platform will debut in September. Its performance is better than that of Qualcomm, Huida, and Samsung. The price will be further tested as “1 prefix”. Less than 20 US dollars, will help flat-panel terminals sell for less than 199 US dollars, but in order to seek other more low-cost solutions, Asustek (2357) Cherex microprocessors in the second half of the tablet determined to debut.

The low-cost wave of mobile devices swept the world, Intel has been fully committed to the 200 million tablet PC market for 1 year, and the 22-nanometer Bay Trail platform for the 3rd quarter will be the protagonist of Intel's next generation Atom processor. The Bay Trail-M series including the notebook, the Bay Trail-D series for desktop computers, and the Bay Trail-T series for flat panels will all appear.

The Bay Trail-T series processors have low power consumption, small chip size, code-named Atom Z, and are expected to be released in the last week of August. They are mainly used for flat panels, while the Bay Trail-M processors based on the entry-level laptop market will be based on the Pentium. And the Celeron code debut, dual-core first introduced in July, and 4 core later introduced.

Emphasizing low-power efficiency, the Pentium of Haswell platform processors costs about 50 US dollars (about 1,517 TWD), the Celeron price is around 30 TWD (about 910 TWD), and the Bay Trail-M processor is expected to fall to 2 Preface, which is more than 20 U.S. dollars, will be developed into a low-priced laptop or laptop, while the tablet-based Bay Trail-T series processors will be reported by Intel. More than 10 dollars will be able to buy, compared to the past high prices and tough stance, Intel to eat flat-panel market, bargaining flexibility is also relatively high.

ASUS’s flagship value solution market is highly praised by Intel’s Bay Trail-T platform processor. According to external reports, the Bay Trail-T processor’s performance score is 30% higher than that of Qualcomm’s highest-end processor Snapdragon 800, and it’s far more Samsung’s. , Huida processor left behind. However, despite the excellent performance and lower prices, the industry predicts that Intel still has a large chance of winning with the Windows Tablet. The Android tablet market still has challenges because the ARM camp price is too low and the processor is less than US$10 (303 TWD). Choose a lot.

Asustek chairman Shi Chongxi had predicted that the tablet will also launch a variety of stunning products in the second half of the year and still have confidence in sales of 12 million units in the whole year. According to supply chain news, following the adoption of MediaTek (2454) chips to push 7-inch tablets, ASUS 8-inch and 10-inch tablets will use Rockchip processors from China in the second half of the year, as well as premium-value solutions.

Rockchip has won the Hewlett-Packard Slate 7 to develop low-cost flat panels with Toshiba, and in the face of low-price tablet competition, the price of the HP Slate 7 tablet is only less than one month after selling, and it automatically cuts its price from US$169 to US$140. The drop was as high as 17.75%, which is a good match for the Kindle Fire HD ($169) and Nook HD ($129).

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