Wu Changjiang: Excellent enterprise alliance to enhance brand value


[Hui Cong Lighting Network] European cabinets, Dongpeng ceramics, nature flooring, NVC lighting, red apple furniture and the United States, the central air-conditioning and other domestic industry six major industry giants gathered in the Beijing Great Hall of the People, and jointly established the first domestic home industry "Champion League."
In the author's interview, Wu Changjiang, chairman of NVC Lighting, said that the "Champion Alliance" will achieve a win-win situation for both consumers and enterprises. The strong cooperation of alliance companies will enhance the brand promotion. In addition, alliance companies have commonalities in areas such as consumer groups and distribution channels, and this will provide a good platform for everyone to share resources.

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