LED is a promising industry in the lighting industry. It represents a new generation of electric light sources and has great potential for development, which makes LED companies have broad development prospects. However, the development of LED companies in reality is not as optimistic as people think, but it is difficult to survive in the price war between the same industry. As an LED company, how to get rid of the embarrassment of development and seize its development opportunities in the industry is worth exploring. The experience brought about by the escalation battle of Hong Kong Tianshang Lighting Group (Zhongshan) Co., Ltd. can give us a lot of inspiration.
Stable quality is not good
At present, the shortcomings of the development of the LED industry are the disorderly competition of many small LED companies, so that the price of LED products is inferior, so that on the one hand, consumers suffer, on the other hand, manufacturers are also involved in the vicious cycle of low price and low quality. In the middle, it is difficult to surpass.
"To do a good job of LED, I think the first thing is to grasp the quality. The development of the sky star lighting is always in sync with the quality. In the inspection of the LED production process, we have added several processes, such as the detection of semi-finished products, etc. It is often overlooked by the general manufacturers. In the production process of the sky star lighting production, our LED production process includes incoming material inspection, hair supply inspection, light string detection, semi-finished product inspection, finished product inspection, shipment inspection, etc. Layers are checked, and there are very few dead spots and blind lights in our products.†Mr. Ji Tianlin, General Manager of Tianshang Star, said in an interview. "A few days ago, there was a Taiwanese customer who saw our products in Shanghai. It was very desirable. He felt that our products were stable on the one hand and cheaper on the other, and cost-effective. So he specially came from Shanghai and took the risk. When the rain came to the ancient town, I didn’t say anything, and ordered a lot of our goods.†Ji Tianlin relished.
These may be the reason why Tianshang Star has come to this day. Ji Tianlin also said to reporters: "The first thing we consider is quality. Even if a lamp only earns a few cents, we must stick to it." Put quality The first one is not good enough, and the steady development is an important factor in the LED industry's own place in the LED industry.
Targeting engineering direction to increase sales
"After years of development, our rainbow lights, holiday lights, guardrail lights, garden lights, lamp cups, light bulbs and other LED products are widely sold throughout the country, while Shanghai, Jiangsu, Shandong and other places have the most complete sales network. We used to be mainly In the country to seek agents to sell their own products, but later found a lot of agents. For example, some agents have low sales, price confusion, coupled with vicious competition, its price to manufacturers exceeds the acceptance of manufacturers. So we are While avoiding these agents and stabilizing some well-made agents, they have turned their attention to engineering. At present, LED brand products of Tianshang Lighting have achieved considerable market share in engineering, and have made Tianshang Lighting an unprecedented development of."
After the expression, Ji Tianlin revealed to reporters the next stage of the company's work. He said that at present, Tianshangxing Lighting is increasing its marketing efforts. In addition to recruiting some business elites, it has done a lot of work in improving the sales network, and plans to increase the promotion of advertising and further enhance the brand of Tianshang Star through the industry media. The popularity of the LED upgrade battle has continued to win and become the leader in the industry.
1
Basic Physics Experiment Instrument Series
Basic physics experiment instrument series, used in physics laboratories of colleges and universities.
Basic Physics Experiment Instrument,Light And Optical Instruments,Optical Viewing Instrument,Microscope Light Source Instrument
Yuheng Optics Co., Ltd.(Changchun) , https://www.yuhengcoder.com