This year, the festival will not receive gifts, and the gift will only receive melatonin! This year, filial piety parents, gifts also sent melatonin! This year, the festival will not receive gifts, and the gift will also receive melatonin! ...... I believe many people are impressed with this advertisement that began in the late 1990s. Whether it was at the time or now, it seems that the advertisements are so simple and rude, lacking in creativity, and lacking in aesthetics. Through years of continuous and overwhelming carpet bombing, generations have remembered this campaign. Remember the two energetic old men and old ladies. Melatonin is a miracle in the history of health care product marketing and one of the legends of the business wizard Shi Yuzhu. The miracle of melatonin may not be the same as the current Hongmao medicinal liquor at the cusp. Looking back at the success of melatonin, the basis behind simple and rude advertisements is that in the era when the material is not rich enough, when people are still lacking in awareness of health products, they care for the elderly and express their filial piety to the elderly and become melatonin. key. In particular, the expression of filial piety is as simple and rude as advertising. Just buy melatonin. The elderly, influenced by this kind of herd mentality, whether they drink or not, as long as the children will buy it for themselves. Melatonin is a sign of filial piety. This psychological comfort effect is more valuable than its efficacy. I remember, later, there was an advertisement called Gold Wine, which took the same route. If the son or son-in-law goes back, if the gold wine is not bought, the old man is also unhappy. With the further increase of China's aging trend, the business opportunities in the elderly market are also all-round. With the transparency and popularization of information, and nowadays the operation of smart phones is becoming more and more simple, communication is becoming faster and more convenient, and for the health of the elderly, it is not as good as it used to be. What followed was that the mobile phones used by the elderly continued to enter a period of upgrading in recent years. In the past, we all thought that smartphones may be too complicated for the elderly to operate. It is not as convenient as a function machine. As long as you can make a call, it is a bit cultural, and it is very good to send text messages. However, with the advent of tools such as WeChat, and the variety of information on the Internet, especially the popularity of video, the demand for smart phones is getting stronger and stronger. Many elderly people are obsessed with smart phones, just like the stealing games that were obsessed with computers. Therefore, what kind of smart phone to buy for the elderly, for many younger generations, I am afraid it is also a choice problem. If you choose improperly, you may buy your mobile phone, but the elderly may not be happy. The price does not need to be too expensive, it is enough to control around 2,000 yuan. And such a price, choose a mobile phone brand, I am afraid there are still some attention. For this, I believe that if I bought a mobile phone for the elderly, I will have some experience. This article talks about my experience on this topic. Probably two years ago, I bought a thousand yuan mobile phone for Huawei's glory series. As for the group of the elderly, she is generally a mobile phone controller, mainly used for QQ or WeChat chat, in addition to taking pictures and listening to music. Therefore, at that time, Huawei’s glory mobile phone was better able to satisfy the needs of the mother-in-law. So, getting a new phone is still very happy. Due to the systemic stink of the Android phone, the performance of the phone has been reduced after using it for about two years, especially the camera function is very general. Therefore, in the absence of consultation, I bought a better brand of mobile phones with another brand, and the price is less than 2000. In particular, the camera function is much better than the original Huawei glory mobile phone. The most important thing is that the memory is greatly improved, and it is not necessary to clean the photos frequently. The screen is also more, and the performance is obviously much better. The original Huawei glory mobile phone was sold as a second-hand mobile phone. After more than a month, suddenly my daughter-in-law asked me where the Huawei glory mobile phone went. After I learned that I sold it as a second-hand mobile phone, I was very angry and asked why I sold it myself, saying that my mother-in-law still prefers to use that glory mobile phone. At that time, I was very puzzled, why the new mobile phone is much better in all aspects, and I still want to say that I prefer the old Huawei glory mobile phone. Later, probably after another month, the mother-in-law’s hometown was in the same city as her old-aged family and invited to eat at home. Before the meal, the old people chatted happily. Chatting and talking, suddenly the topic turned to the phone. I am surprised that the old man talked about the topic, as well as the mobile phone. Of course, the content of the chat is limited to topics such as what kind of mobile phone brand. I noticed that the mobile phone brands they talked about were mainly Huawei. At that time, I suddenly realized that why the mother-in-law would say that she preferred to use the Huawei mobile phone. The biggest reason for this is probably the new mobile phone I bought. In the elderly group, the brand awareness is absolutely not Huawei. The phone is high. It is conceivable that Huawei's achievements in the field of smart phones in recent years, combined with Huawei's efforts in brand promotion, its brand awareness should be in a leading position in the elderly group. In particular, the experience of the elderly has determined that their patriotic emotional factors are also obviously strong. Therefore, the recognition level of Huawei mobile phones is higher than that of young people. So, a few days ago, when I was watching a short video, I accidentally clicked on the old advertisement of melatonin, which made me realize immediately that although I myself would not basically spend such a high price on Huawei’s tall new mobile phone. However, it is still necessary to choose an old Huawei mobile phone at a suitable price. It is used to replace the wife of the mother-in-law who is not a Huawei mobile phone. Think again, the parents who are far away from home, they are all using Huawei P8 mobile phones, and I want to send them to the mobile phone. At present, global smartphone shipments are beginning to show signs of decline. According to IDC's mobile phone sales in the first quarter of 2018, the overall smartphone market fell 16% in the first quarter of 2018. As for the major mobile phone manufacturers, Huawei's mobile phones grew by about 2% year-on-year, while OV declined to varying degrees. Although Huawei's mobile phones have grown year-on-year, the growth pressures that follow are obvious. For the future development of Huawei mobile phones, in addition to maintaining investment in high-end mobile phone brands, Ren Zhengfei also criticized Huawei's terminal team not to ignore the low-end mobile phone market. From the price point of view, the increasingly large elderly market belongs to the low-end mobile phone market that Ren Zhengfei said. To meet this part of the population, from the perspective of market selection, there are two basic practices. Bigger investment in smarter elderly people, making differentiated mobile phones. The other is to follow the rhythm of Huawei's new product release, and guide the old mobile phone through the necessary marketing strategies to meet the needs of the elderly. Of course, maybe the combination of the two approaches may be better. From the perspective of smart phone brands with increasingly concentrated market share, only the top five manufacturers, only Huawei mobile phone brands can best meet the psychological demands of the elderly. Therefore, in this market segment, Huawei mobile phones should be the most competitive. In the case that smartphone shipments have begun to decline, this may be a good direction for Huawei. All in all, although melatonin has gone, the business logic of melatonin is still playing a powerful role. In the field of smart phones, this is still worth learning from mobile phone manufacturers. Huawei seems to have an advantage in the next step. Will Huawei notice and take advantage of this? let us wait and see. Damping and Absorption Capacitors
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Think of the melatonin advertisement, I realized that I still have to buy the Huawei mobile phone to honor my parents!
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