Smart Home How to Operate Smart Home Marketing Mode Sharing

With the development of technology and people's pursuit of quality of life, smart home came into being. The smart home market has unlimited potential and it is very important to seize the opportunities. So how can we operate before we can occupy the market share? Xiao Bian summed up seven successful smart home marketing models, hoping to help everyone.

1. Real estate cooperation

The real estate cooperative marketing methods are divided into three major marketing methods: fine decoration real estate project cooperation, sample room project cooperation, real estate delivery and regular display cooperation

Fine decoration real estate project cooperation

Mainly refers to those relatively high-end fine decoration real estate projects, the smart home this one into the real estate budget, so that for real estate business, it can not only make smart home a real estate 'a selling point', but also a profit Point, this kind of sales method is generally conducted before the real estate project budget.

The characteristics of the sales model: The most profitable, large-scale impact, but the large amount of investment, long construction period, long recovery time of funds.

Payment settlement method: Settlement payment with real estate merchants

Sample house project cooperation

Mainly in real estate building model homes, with real estate business partners, as part of the model room, so that for real estate developers, it is both a promotional point, but also a profit point, this sales method is generally in the real estate piling, it is necessary Immediately consider cooperation with the real estate agency's model home.

The characteristics of the sales model: high transaction rate, large impact, rich profits, quick recovery of funds.

Settlement method for payment of goods: To share the profit or share the profit with the fixed number of transactions of the real estate business, and to settle the payment directly with the household owner.

Real estate delivery, fixed-point display cooperation

Mainly in the real estate preparation to hand over the house to the head of the household, the occupancy of the property for two to three months, in the real estate at the display panels, such as hanging display, set point display, demonstration smart home, because this period of time for the decoration of the peak period. This is a profit point for real estate developers.

The characteristics of the sales model: the high transaction rate, the shortest closing time, and the most direct way to contact the head of the household, the payment can be received immediately, and it is the most practical, most effective, most direct and most economical sales method.

Payment settlement method: With the real estate agent can pay the site fee, monthly fee; with the owner is the direct settlement of payment.

2, decoration cooperation

Cooperate with the decoration companies, profit sharing, and the agents are responsible for installation and after-sales service. The decoration company's designers are trained in a centralized manner and the decoration company is responsible for the product recommendation.

The characteristics of sales model: the most extensive sales, sales faster, more economical and rapid sales, capital recovery faster.

Payment settlement: share profits with the decoration company; settle the payment directly with the householder.

4, set up the next level of dealers

By doing local investment advertisements to find the next-level agents and distributors, and sharing the fun of smart homes and investment opportunities, we must do a unified agency policy.

5, professional market set

Through the establishment of specialized markets to promote and sell smart home products, such as large building materials market, lighting electrical appliances market, professional electronics market, etc., because most of the customers come to these places are decoration customers, so are all prospective customers.

The characteristics of the sales model: high transaction rate, relatively concentrated customer base, faster transaction speed, faster fund recovery, and more economical and stable sales.

Payment settlement: direct settlement with the owner.

6, smart home store

Through the establishment of a professional smart home image store, on the one hand sales of smart home products, on the other hand is also the concept of intangible promotion of the smart life of the largest area, so that smart home products really close to people's lives.

The characteristics of the sales model: The impact is relatively large, it is a relatively stable, economical sales model, and it can be relatively direct and intimate contact with the head of the household, and the fund can be recovered quickly.

Payment settlement: direct settlement with the owner.

7, supermarket sales

Through the open sales of supermarkets, etc., to sell a large number of products, of course, this approach is mainly used when the product is relatively mature, but in the early stage, through the demonstration of the exhibition board and promoters to explain, to achieve publicity and more direct and greater The scope allows ordinary people to accept the smart home lifestyle.

The characteristics of the sales model: the impact of a broader, better publicity, suitable for investment is not a big medium-sized supermarkets to do promotions, the effect is relatively long-term, can truly penetrate the people, close to the people's lives.

The above seven marketing models have successful cases in the market. According to different characteristics, they can choose their own marketing model, or several models at the same time. It is important to have an accurate position on yourself and do a good job of research on the market.

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