Snapchat launches custom lenses with AR effects that will be promoted globally

Snapchat has introduced custom lenses that extend the on-demand geo-filtering program launched in 2016, so you can add some temporary, meaningful AR effects to a particular event. Now, on the "Settings" menu of the US web and iOS apps, you already have this "your own" product, which will soon be available worldwide.

Snapchat launches custom lenses with AR effects that will be promoted globally



Users can choose from 150 templates to add animal ears, sparks or Snapchat to dance hot dogs. They can then add custom titles like "Happy Birthday, Josh!" using the new fonts that Snapchat introduced last week (including Brush, Italic, Glow, Gradient, Rainbow, Fancy, and Old English). They can then choose a geofence to place a shot on a 20,000 to 5 million square foot map, choose when it is available, and pay for it based on the length of time available, starting at $9.99.

Snapchat launches custom lenses with AR effects that will be promoted globally


Snapchat tells us that this pricing is designed for the public, so custom shots can generate revenue and prevent spamming of spam and the platform. For example, if you want to buy a custom lens for a day at Central Park in New York, it costs $1,182. A day in a San Francisco mission area costs $92 a day.

But the real opportunity is to make Snapchat the most unique and interesting way to share on special occasions. It hopes that if you equip your guests with a pre-customized lens, they will use it instead of creating their own effects on competitive apps like Instagram.

Snapchat launches custom lenses with AR effects that will be promoted globally


Be clear, you are not designing or writing your own AR experience. Developers who want to do this and turn you into a new animal can use Snapchat's Lens Studio, which was launched in December. If users just want to use cool new fonts in random capture, they will now launch a new system on iOS and Android that can format text as a sticker to add multiple subtitles.

Today, 70 million people use the lens every day, and they play an average of more than three minutes a day, which means 500 years of playing time per day. The “Rainbow” and “Dog Ear” masks are the reason why Snapchat is a cultural theme. But since Instagram and Facebook added their own AR masks, Snapchat has been looking for ways to differentiate.

Snapchat launches custom lenses with AR effects that will be promoted globally


We can understand that the real world is too big for Snapchat to be able to satisfy the reality of augmented reality. If it wants to stay ahead of Facebook with its own AR Studio, it needs crowdsourcing help. Now, between Snapchat's Lens Studio for Developers, user-customized footage and new momentum after the heavy earnings report, Snapchat seems to be ready to fight back on plagiarism.

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