With Motorola's "Black History", why does Google still love HTC?

From the fields of software, search, advertising, artificial intelligence, quantum computing, and other future technology fields, Google has long been heavily invested in layout. Only hardware is a hurdle that Google has not yet surpassed.

Recently, VR reported that Google announced a $1.1 billion cooperation agreement with smartphone maker HTC. For one of the protagonists of this transaction, Google has had such a "black history": when the company bought Motorola Mobile by over 12 billion U.S. dollars, it sold less than 3 billion U.S. dollars to Lenovo two years later. So, will HTC become the next "black history", or will it help Google to turn around in the smart phone field?

Google is not useful

According to the agreement, Google will acquire HTC's mobile phone team, many of whom have already cooperated with Google on Google's Pixel phone and will be allowed to use part of HTC's intellectual property rights to strengthen its hardware business. It is expected that the transaction will be completed by early 2018. In addition, HTC will still have excellent R&D talents to develop its own-brand smart phones and is currently actively preparing for the next generation of flagship mobile phones. At the same time, HTC will continue to build a virtual reality ecosystem, develop HTC Vive territory, and actively invest in innovation in various fields such as the Internet of Things, augmented reality, and artificial intelligence.

Speaking of HTC, the glory of that year is in stark contrast to today’s desolate. "At the time of 2010, nearly a quarter of smartphones were HTC brands." Mr. Luo, who is engaged in mobile phone distribution business in Shenzhen Huaqiangbei, told reporters, "Different from Nokia, HTC is the first to seize the initiative. The market opportunity for smart phones is just regretting not having a good hand.”

Indeed, HTC is a pioneer in the global smartphone industry. In September 2008, HTC, the representative of the Android system and the Apple IOS system, launched the world’s first smartphone T-Mobile G1 equipped with an Android system. It is also this phone that will push HTC to the top of the industry. HTC's rapid growth continued until the end of 2011, when HTC accounted for 9.1% of global smartphone shipments. In the U.S. market, HTC even surpassed Nokia, the mobile phone giant at that time. Until iPhone 4 appeared, HTC would irreversibly enter the down channel. In the fourth quarter of 2011, HTC’s net profit was approximately 364 million U.S. dollars, a year-on-year decrease of 26%. In the past five years, the market value of HTC evaporated nearly 75%. Today, the market value of only 1.9 billion US dollars, the mobile phone business in the global smart phone market share of less than 2%, has already fallen out of the top ten global markets.

From the fields of software, search, advertising, artificial intelligence, quantum computing, and other future technology fields, Google has already invested heavily in its layout. Only hardware is a hurdle that Google has not yet surpassed. This merger and acquisition can not help but remind people of Google's over 12 billion US dollars in the acquisition of Motorola Mobile, and less than 3 billion US dollars sold to Lenovo's "black history." In the end, Google has nothing but piles of patents, as well as factories that produce smart phones and other products. It seems that there is still no smart phone that can compete with Apple and Samsung. So why does Google take a look at HTC?

In fact, HTC and Google are long-term cooperation allies, HTC has helped Google design a variety of Nexus and Pixel brands of their own smart phones. Just from Nexus to Pixel, Google’s ambitions in smart phone manufacturing are not small but sales are dismal. Public data shows that last year Pixel sold only more than 1 million units.

Some analysts believe that Google’s eye on HTC’s assets is intended to accumulate resources for Pixel’s R&D and manufacturing. Increasing smart phone manufacturing capabilities will allow Google to avoid excessive reliance on Samsung. "If Samsung is in trouble, then no other brand can immediately have enough size to compete with Apple." Brabberg CCS Insight analyst said, "Google must control the high-end Android phone market."

In addition, HTC has long shifted its focus to the virtual reality (VR) market and introduced the VR device HTC Vive. According to the report from the analysis agency Canalys, HTC has already become Sony's and Oculus's three giants in the VR market. Lack of funds, HTC may not be able to maintain the leading edge of VR field, and Google to buy it, then it may provide it with sufficient financial support to compete with the same Microsoft and Apple.

"Over-the-Air" giants overtake the curve

Speaking of VR, HTC has announced that it will spend 10 billion US dollars in conjunction with 28 global cutting-edge venture capital companies to set up a "virtual reality venture capital alliance" to focus on and focus on global VR business and innovation to accelerate the promotion of a healthy and sustainable development of VR Ecosphere.

However, the prospect of VR is not limited to HTC. Facebook, Sony, Google and others have a more healthy situation than HTC. Pico and other domestic entrepreneurs have chosen a more neutral route.

In any case, HTC chose VR as a weight for cornering overtaking. Another "gas" mobile phone giant Nokia, in fact, is also "curve overtaking."

In addition to mobile phone business, Nokia also tried to regain consumer electronics business. Last year, Nokia acquired a French company called Withings, a company that specializes in making stylish fitness wearables, thermometers and baby monitors. With Nokia's own transformation, Nokia has also established a subsidiary called Nokia Technology. In the past, Nokia injected 30,000 patents held by the company into Nokia Technology. Therefore, overseas media once called Nokia Technology one of Silicon Valley’s “worst startup companies”: The company has a huge arsenal, no existing products need maintenance, recruits many top engineers, and intends to enter multiple markets. . This year, Nokia announced that its Withings health device will transition to the Nokia brand.

However, the popularity of the VR market began to gradually turn cold at the end of last year. VR is a way out, but also dangerous chess. Whether it is HTC or Nokia, the giants who have already been “excessive” in the eyes of the market want to overtake the road. They should be down-to-earth in every aspect of technology, products, and markets. After all, this is not a faster game than anyone else. But go further.

Windows Tablet

The latest Windows has multiple versions, including Basic, Home, and Ultimate. Windows has developed from a simple GUI to a typical operating system with its own file format and drivers, and has actually become the most user-friendly operating system. Windows has added the Multiple Desktops feature. This function allows users to use multiple desktop environments under the same operating system, that is, users can switch between different desktop environments according to their needs. It can be said that on the tablet platform, the Windows operating system has a good foundation.

Windows Tablet,New Windows Tablet,Tablet Windows

Jingjiang Gisen Technology Co.,Ltd , https://www.gisengroup.com