Fengfeng TV, who is no longer being "transfused" by Feng Xin, has received RMB 400 million investment from Dongxin Xin....

After this storm was completed, the most money-laden business had been "cleaned up" and was no longer a problem. The storm is not music, Feng Xin is not Jia Yueting.

"Listed companies will no longer make blood transfusions to TV and VR services. They will only rely on their own blood production in the future." In the recent semi-annual report performance briefing, Fengfeng Group CEO Feng Xindao.

On September 21, yesterday, Stormwind Group (Stock Code: 300431) issued an announcement saying that it plans to introduce 400 million yuan of capital, such as Dongxinxin Industrial Investment Fund Management Center (Limited Partnership) (hereinafter referred to as "Rongdongxin"). Investment storm storm TV operation company storm commander, and signed the "Rongdong Xin Yi Industrial Investment Fund Management Center (Limited Partnership) on Shenzhen Storm Windsor Technology Co., Ltd. capital increase intention agreement."

If Dongxin Xin 400 million investment storm commander

According to the preliminary agreement, if Dongxin Xin invested 400 million yuan, which accounted for approximately 13.33% of the equity, the initial estimate of this investment was that the storm commander had a pre-investment valuation of 3 billion yuan. The Storm’s main product is Stormwind TV. In August last year, Storm TV completed a round of 200 million A round of financing, which was valued at 2 billion yuan. According to statistics, the current Stormwind Group’s share of Storm TV accounted for 27.3%.

Although the valuation of Storm TV has increased by 1 billion yuan a year, the actual situation is not very good. According to the report, in the first half of this year, storm technology revenue was 826 million yuan, an increase of 66.89% year-on-year; however, net profit was only 1,572.49 million yuan, down 16.64% year-on-year; and storm TV's revenue of 561 million yuan was the company's operating income. The main source, but the net profit loss was 129 million yuan.

According to the shipment volume of 350,000 units, the average loss per storm TV reached 368 yuan.

Stormstorm CFO Jiang Hao once said at the media conference of the Mid-year Press: “Because of the increased investment in Storm TV, the absolute value of losses has increased in the case of high-speed business growth of 146%, resulting in net profit attributable to the mother. If the TV is removed, the entire profit value of other services based on video services will increase to RMB 49 million.”

From the first quarter, Storm TV has always been the group's “fighting oil bottle.” In this case, taking the storm to command financing is undoubtedly the best choice.

It is also worth noting that on the day of the announcement, Storm TV also held a new conference in Beijing to launch Storm 2.0 version of AI TV. At the meeting, Feng Xin stated that the company will use the AI+ strategy represented by information flow and far-speaking speech as the company's engine, and the storm will focus on the TV and VR screens facing the future, accelerating the landing and going to sea.

It is reported that currently Storm TV has more than 6,000 outlets covered by offline channels, and sales accounted for more than 60%.

Three strategic adjustments since listing and full implementation of AI+

TV market slump led to TV business losses, VR industry is hot and cold, magic mirror frequent layoffs ... ... Yaochi, God stocks fell from the altar, Feng Xin did not run, left-hand equity pledge financing, right hand frequently exposed in major Storytelling on the forum, I do not forget to spare time in the microblogging business to Storm Group's business, selling and drinking.

The official launch of the typhoon on the launch of the 2017 Wind Fan Festival will promote the AI+ strategy from video, TV, and VR levels. This is the third time that Storm has adjusted its strategy since it was listed.

Among them, at the video level, Storm Media will comprehensively promote AI+ information flow, from just the current hot drama to short and long-term video information flow; on the television side, it will continue to promote AI+ remote speaking voice smart TV; VR, advance Day Dream daydreaming and somatosensory interaction Use on VR devices, and popularize VR content for users.

In 2015, Storm introduced the DT Entertainment Strategy for the first time and announced that it will use storm data to provide services related to storms, including video, music and games. In 2016, Storm upgraded its strategy to N421, which is based on four screens (PC, Mobile phones, VR, and TV) build two core content reproduction platforms (cinema and sports) and use DT as a core technology to open up platforms and services.

Different from the previous two strategies, this year's AI+ strategy focuses its core business on TV and VR. The PCs and mobile phones originally included in the strategic category did not appear at the core of this strategy.

In addition, Feng Xin is also actively investing in mergers and acquisitions, trying to create their own storm Empire, the investment community statistics according to the public, in the past three years, Storm Group has invested in the acquisition of 16 companies, as detailed in the following table:

As shown in the figure, the investment landscape of the storm is mainly concentrated in three areas: culture and entertainment, games, and hardware. Based on the above investment and acquisition, Stormwind completed the entire industrial chain layout of “R&D+Distribution+Overseas+Fund Investment”. Storm Technology can also realize the complete strategy of game development, distribution, overseas, VR, videogame linkage, and investment funds. .

After this storm was completed, the most money-laden business had been "cleaned up" and was no longer a problem. The storm is not music, Feng Xin is not Jia Yueting.