OLED display effect Xiao Bian learned from LG Display that OLED's production capacity will be greatly improved in the next three years. In terms of production, LG Display has ensured a production capacity of more than 100,000 sheets per month. At the same time, it will have a production capacity of about 1.8 million units in 2017 and will further expand its production capacity to 3 million units by 2018. In 2020, the capacity will reach 6 million units. With doubling of capacity growth almost every year, what needs to be done to push OLED LG Display to ensure the scale of OLED TV development? Objectively speaking, although OLED TVs are high-end, LG Display even believes that OLED TVs are synonymous with high-end TVs, but the overall shipment size of OLED TVs is still very small. According to data from Ove Cloud Network, the retail volume of the OLED Chinese market is expected to be 160,000 units this year. Although it is almost doubled in 2018, it is still only 300,000 units. It should be noted that the annual TV retail sales in the Chinese market are more than 40 million units, which means that the penetration rate of OLED TVs is even less than 1%. OLED TV market forecast Therefore, LG Display and the entire OLED industry still need to do a lot of work to achieve the goal of "leading the future of the TV market" proposed by LG Display Lu Xiangde. According to Xiao Bian, these tasks include the following aspects: First, based on the increase in production capacity, the yield rate should continue to increase. At the OLED summit held by LG Display, Nail Technology noticed that LG Display displayed many cutting-edge technologies and applications, and also revealed plans for the improvement of production capacity. However, there is no information about the increase in yield. Prior to this, many questions about OLED's sounds were centered on yield issues. Therefore, Nail Technology believes that increasing the yield to the level of LCDs will significantly reduce upstream costs, thus helping end-users to achieve faster market adoption, and that panel companies must do something. . Second, unite more mainstream terminal enterprises to form a stronger marketing force. LG Display began mass production of OLED TV panels in 2013. Starting from LG Electronics, customers in China, Europe, and Japan rapidly expanded to 13 companies. At this year's IFA 2017, LG Electronics, Skyworth, Konka, Philips, Panasonic and other TV manufacturers have all demonstrated their OLED TV products. However, the true supporters of OLED are nothing more than LG Electronics, Skyworth and Sony. Other brands either just make a gesture, or hard power is not enough. Among the top five companies in global shipments, Samsung, Hisense, and TCL are not OLED camps. They are all basically considered quantum dot camps. If you can't win the support of these companies or some of them, OLED promotion will inevitably encounter many obstacles. In fact, Hisense and other companies did not say anything to death, they will not push OLED, Samsung is also the largest provider of small-size OLED panels, these companies may become members of the OLED camp in the future. Of course, this also requires the OLED industry to continue to demonstrate its potential, charm and maturity in order to attract more mainstream companies. OLED TV show Third, outside the conventional means, find the key factor that detonates the market. If the production capacity and yield rate are guaranteed, and more terminal companies are involved, the OLED industry will enter an accelerated development channel. However, this process may be a long one. During this long process, the growth of quantum dots, lasers, and other new technologies will not overwhelm OLEDs. It is difficult to predict. Therefore, if OLED wants to have an outbreak in a short period of time, it needs a detonating market key factor. Not long ago it was announced that Apple may launch an OLED TV. Although the news is true or false, LG Display can actually do some of this work, because once Apple really intends to push TV and is an OLED TV, then it is very likely to become The key factor that detonated the market. In addition, in fact, LG Display is not necessarily just OLED completely bet on the TV industry, OLED flexibility, ultra-thin effect, can be applied in more areas, and in these areas OLED promotion may be much smaller than the TV field. At this point, LG Display can create an OLED ecosystem like Foxconn betting 8K and trying to create an 8K ecological chain. The future has come. This is a good hope. What will the beauty of the future look like? We will wait and see. Front Terminal Lead Acid Battery Front End Terminal Battery,High Performance Battery,Fit 23-Inch Rack Battery,Fit 19-Inch Cabinet Battery Wolong Electric Group Zhejiang Dengta Power Source Co.,Ltd , https://www.wldtbattery.com
Less than 1% of OLED penetration into the accelerated channel
What kind of form will the future television be? Who will dominate the TV display technology? These questions, different companies, and different media all have different interpretations. In the LG Display, which dominates the development of the OLED industry, there is no doubt that OLED will dominate the future TV market.