FB closes its Oculus VR movie studio

Electronic enthusiasts eight o'clock: Beijing time on May 5 morning news, Facebook announced on Thursday afternoon, will close the award-winning Oculus Story Studio with short films "Dear Angelica" and "Henry" and other virtual reality short films. The studio encourages 50 of its employees to apply for other jobs within Oculus, and ongoing projects will be cancelled.

“We are always looking for the best way to allocate resources to influence the ecosystem,” said Jason Rubin, vice president of content at Oculus, in a blog post. “After careful consideration, we decided to focus. Moving from internal content production to supporting more external production. As part of this transition, we will close Story Studio."

Dear Angelica

Oculus officially launched Story Studio in early 2015 and launched its first work, Lost. In 2016, the studio launched the virtual reality animated short film "Henry" and won the Emmy Award for outstanding original interactive project prizes later that year. Oculus Story Studio also premiered the most ambitious "Dear Angelica" earlier this year to create virtual reality movies in a virtual reality environment. All three videos can be downloaded on the Oculus Store.

For those who want to use virtual reality to explore new feature film models, this is a big bad. But Rubin stressed that Facebook has not given up plans to tell stories in virtual reality. At the Oculus Connect Developer Conference last year, the company promised to invest up to $250 million in virtual reality for external partners, and virtual reality feature films are an important part of it.

He promised to spend $50 million to fund non-gaming experiential virtual reality content, which will be directly available to artists to help them implement the most creative and groundbreaking virtual reality ideas.

This is actually just one of a series of major changes that Facebook has made recently on virtual reality. Facebook spent $2 billion to acquire Oculus in early 2014, initially giving the company a lot of autonomy, but recently tightened its controls, including downgrading former Oculus CEO Brendan Iribe and hiring Google and Former executive of Xiaomi Hugo Barra leads the virtual reality business.

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